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(831) 479-1026
Westside Beauty Supply

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  • View all Brands

    • Organic

    • Loma Volumizing Foam
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      Loma

      Loma Volumizing Foam

      Versatile, touchable hold  Builds volume and adds shine Scrunch, smooth or define Thermal and flat iron protection Humidity resistant Seals and protects colored hair Key...

      $23.95
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    • Loma Calming Crème
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      Loma

      Loma Calming Crème

      Quenches thirsty hair, weightlessly Detangles, softens and tames frizz Wearable nourishing treatment Thermal and flat iron protection Apricot & Mango Aromatherapy Key Ingredients: Aloe...

      $10.95 - $23.95
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    • Loma Smoothing Crème
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      Loma

      Loma Smoothing Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Provides maximum thermal protection. Light holding, high shine. For...

      $10.95 - $23.95
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    • Loma Molding Crème
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      Loma

      Loma Molding Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium to firm hold. Low Shine For all hair types. Clay based...

      $10.95 - $23.95
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    • Loma Firm Hold Gel
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      Loma

      Loma Firm Hold Gel

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Really firm to extreme hold. For the adventurous at heart. Humidity...

      $10.95 - $23.95
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    • Loma Curvy Crème
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      Loma

      Loma Curvy Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium flexible hold. For all hair types. Activates curls and waves...

      $10.95 - $23.95
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    • Loma Nourishing Shampoo
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      Loma

      Loma Nourishing Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates,...

      $11.95 - $49.95
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    • Loma Moisturizing Shampoo
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      Loma Moisturizing Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates,...

      $9.95 - $43.95
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    • Loma Daily Shampoo
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      Loma

      Loma Daily Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates,...

      $9.95 - $41.95
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    • Loma Moisturizing Treatment
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      Loma

      Loma Moisturizing Treatment

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Deeply penetrating conditioner...

      $11.95 - $49.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.