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Westside Beauty Supply

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    • Organic

    • Colure Blow Dry Crème
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      Colure

      Colure Blow Dry Crème

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and...

      $24.00
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    • Colure Richly Moisturize Conditioner
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      Colure

      Colure Richly Moisturize Conditioner

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxurious moisture-rich conditioner replenishes and repairs dry damaged tresses while providing light-weight...

      $9.00 - $50.00
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    • Colure Richly Moisturize Shampoo
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      Colure

      Colure Richly Moisturize Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxuriously gentle sulfate free cleanser perfectly rehydrates and replenishes dry tresses while providing maximum...

      $9.00 - $50.00
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    • Colure Body Volume Shampoo
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      Colure

      Colure Body Volume Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This featherweight, Body Volume Shampoo is excellent for gently cleansing and volumizing damaged and stressed out...

      $9.00 - $50.00
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    • Colure Body Volume Conditioner
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      Colure

      Colure Body Volume Conditioner

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This featherweight, Body Volume Conditioner restores and strengthens damage tresses while infusing nutrient-rich...

      $9.00 - $50.00
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    • Loma Firm Hold Hairspray
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      Loma

      Loma Firm Hold Hairspray

      Loma finishing tools add shine, texture and hold for fun, funky and creative looks. Excellent finishing spray for all-day hold and incredible shine. For all hair types. May be layered for a firmer hold. Controls static and is humidity resistant...

      $18.00
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    • Loma Forming Paste
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      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $20.00
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    • Loma Fiber Putty
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      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $20.00
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    • Loma Créme Pomade
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      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $20.00
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    • Loma Volumizing Foam
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      Loma

      Loma Volumizing Foam

      Versatile, touchable hold  Builds volume and adds shine Scrunch, smooth or define Thermal and flat iron protection Humidity resistant Seals and protects colored hair Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $20.00
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    • Loma Calming Crème
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      Loma

      Loma Calming Crème

      Quenches thirsty hair, weightlessly Detangles, softens and tames frizz Wearable nourishing treatment Thermal and flat iron protection Apricot & Mango Aromatherapy Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $9.00 - $20.00
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    • Loma Smoothing Crème
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      Loma

      Loma Smoothing Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Provides maximum thermal protection. Light holding, high shine. For up to 3 days smoother results. Pear Aromatherapy...

      $9.00 - $20.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.