null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Loma
  • Nioxin
  • OPI
  • Sun Bum
  • Pureology
  • DevaCurl
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Formula 18
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • Duo
  • K18
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • Je Veux
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • WAHL
  • Betty Dain
  • Biosilk
  • View all Brands

    • Treatments

    • Nioxin Scalp Recovery Kit
      Quick view

      Nioxin

      Nioxin Scalp Recovery Kit

      Scalp recovery is specially designed for scalp-related problems, including seborrheic dermatitis and dandruff. It provides moisture balance to dry, itchy scalp and dry hair, eliminating irritation and flaking. The maximum strength formula helps sooth dry...

      $45.50
      Add to Cart
    • Moroccanoil Oily Scalp Treatment
      Quick view

      Moroccanoil

      MoroccanOil Oily Scalp Treatment

      An oily scalp can leave hair limp and lifeless. Moroccanoil Oily Scalp Treatment is a professional scalp treatment designed to control overactive oil production and revive hair. This concentrated formula blends antioxidant-rich argan oil and essential...

      $43.95
      Choose Options
    • Loma Deep Conditioner
      Quick view

      Loma

      Loma Deep Conditioner

       Intensive Deep Conditioner Luxurious Cleansing Conditioner Texturizing Styler 100% Silicone Free (derived from sustainable Olive, Caster, and Coconut Oils) Rich with Aloemoist Complex Aromatherapy of Pure Orange, Tangerine, and Cranberry...

      $25.95 - $52.95
      Choose Options
    • Keracolor Clenditioner
      Quick view

      Keracolor

      Keracolor Clenditioner

      Keracolor Clenditioner is a conditioning cleanser that replaces your traditional shampoo. Clenditioning your hair retains essential oils, and locks in color while gently whisking away dirt with a no-lather whisper. Sulfate, paraben and cruelty free...

      $22.95
      View Details
    • SunBum Blonde Formula Hair Lightener
      Quick view

      Sun Bum

      Sun Bum Blonde Formula Hair Lightener

      Our Blonde Formula Hair Lightener is specifically formulated to brighten and tone your hair by amplifying the natural highlighting effects of the sun. Infused with pineapples and honey our special UV-activated blend creates natural subtle tones and...

      $14.99
      View Details
    • DevaCurl Buildup Buster
      Quick view

      DevaCurl

      DevaCurl Buildup Buster

      Gentle Clarifying Cleanser For All Waves, Curls, and Coils MAKE A FRESH START This non-stripping cleanser with the Clarifying Complex helps remove product buildup on all curl types. Fragrance:Aqua Bliss; A comforting, spa-like scent that starts with...

      $39.95
      Choose Options
    • ColorProof Smooth Drops
      Quick view

      ColorProof

      ColorProof Smooth Drops

      Nourish, defrizz and infuse hair with featherlight smoothness, shine and color protection. Aroma: White Tea • Clear, featherlight, non-greasy • Helps repairs hair and instantly absorbs for instant nourishment and restored vitality •...

      $27.95
      Choose Options
    • Biosilk Original Silk Therapy
      Quick view

      Biosilk

      Biosilk Original Silk Therapy

      A weightless leave-in silk replenishing and reconstructing treatment that helps repair, smooth and protect all hair types. Key Ingredients & Benefits: • Fills voids in cuticle to create smooth hair • Aids in preventing split ends •...

      $14.50 - $43.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.