null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Loma
  • Nioxin
  • OPI
  • Sun Bum
  • Pureology
  • DevaCurl
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Formula 18
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • Duo
  • K18
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • Je Veux
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • WAHL
  • Betty Dain
  • Biosilk
  • View all Brands

    • Treatments

    • DevaCurl One Conditioner Decadence
      Quick view

      DevaCurl

      DevaCurl One Conditioner Decadence

      Ultra-Rich Cream Conditioner For Coarse Waves, Curls, and Coils ULTRA CURL QUENCHER If you have dry, coarse curls, this ultra-rich cream conditioner with a moisture preserving blend helps fight tangles, control frizz and leave curls feeling...

      $39.95 - $71.95
      Choose Options
    • Moroccan Oil Restorative Hair Mask
      Quick view

      Moroccanoil

      MoroccanOil Restorative Hair Mask

      For damaged hair in need of instant repair, Moroccanoil Restorative Hair Mask is a 5–7-minute revitalizing treatment that reconstructs hair and infuses protein back into strands that have been damaged by chemical treatments or heat styling. Its...

      $49.95
      View Details
    • MoroccanOil Treatment Light
      Quick view

      Moroccanoil

      MoroccanOil Treatment Light

      Enjoy healthy, silky, shiny hair that's full of life! Moroccanoil Treatment Light is specifically formulated for the delicate needs of light colored (including platinum and white) and fine hair. The original foundation for hairstyling, Moroccanoil...

      $21.95 - $48.00
      Choose Options
    • MoroccanOil Treatment Original
      Quick view

      Moroccanoil

      MoroccanOil Treatment Original

      Get the silky, shiny and healthy hair you've always wanted! Moroccanoil Treatment Original is the product that pioneered oil infused hair care and created the worldwide buzz on argan oil. The original foundation for hairstyling, Moroccanoil...

      $21.95 - $48.00
      Choose Options
    • Nioxin Scalp Recovery Soothing Serum
      Quick view

      Nioxin

      Nioxin Scalp Recovery Soothing Serum

      Scalp recovery is specially designed for scalp related problems, including seborrheic dermatitis and dandruff. It provides moisture balance to dry, itchy scalp and dry hair, eliminating irritation and flaking. SOOTHING SERUMA soothing leave on treatment...

      $40.00
      Choose Options
    • Nioxin System 4 Scalp Treatment
      Quick view

      Nioxin

      Nioxin System 4 Scalp Treatment

      System 4 is specially designed for noticeably thinning, fine, chemically treated hair. It delivers denser looking hair while protecting the scalp and providing moisture balance to colored hair. Nioxin System 4 Scalp Treatment, noticeably thinning, fine...

      $26.00 - $42.00
      Choose Options
    • Nioxin System 3 Scalp Treatment
      Quick view

      Nioxin

      Nioxin System 3 Scalp Treatment

      System 3 is specially designed for normal to thin-looking, fine, chemically treated hair. It amplifies hair texture while refreshing the scalp and providing moisture balance to colored hair. Nioxin System 3 Scalp Treatment, normal to thin looking, fine,...

      $26.00 - $42.00
      Choose Options
    • Nioxin System 2 Scalp Treatment
      Quick view

      Nioxin

      Nioxin System 2 Scalp Treatment

      System 2 is specially designed for noticeably thinning, fine, natural hair. It delivers denser looking hair and a healthy shine while protecting the scalp. Nioxin System 2 Scalp Treatment for noticeably thinning, fine natural hair, a volumizing leave on...

      $26.00 - $42.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.