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Westside Beauty Supply

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    • Waxes, Pomades & Pastes

    • FiberTech Groove Grease
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      FiberTech

      FiberTech Groove Grease

      Get in the Groove Groove Grease is the perfect medium hold, pliable styling tool for volume, shape and flexible control. It has absolutely no gluey stiffness! Groove Grease washes out with water leaving the hair free of oily, gunky residue...

      $15.00 - $25.00
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    • FiberTech Grip Grease
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      FiberTech

      FiberTech Grip Grease

      Get hip with the grip! Benefits: Absolutely NO PARABENS UV Protecting Formula Water Soluble Fortifies with Keratin Made In the USA Features: Grip Grease is the uncompromising styling tool for dramatic shape and controlled hold. It has...

      $15.00 - $25.00
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    • MoroccanOil Texture Clay
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      Moroccanoil

      MoroccanOil Texture Clay

      A moldable clay that defines and sculpts to create natural looks with a matte finish and strong hold. Moroccanoil Texture Clay features a blend of argan oil, shea butter and bentonite clay for piecey, roughed up styles. Achieve customizable versatility...

      $26.00
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    • Enjoy Texture
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      Enjoy

      Enjoy Texture

      Adds control and texture to all hair types. Special conditioners add smooth separation. Perfect hold for long lasting results. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style as desired.

      $20.95
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    • Enjoy Texturizer
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      Enjoy

      Enjoy Texturizer

      A multi dimensional wax based texturizer used to create definition, separation, volume and flexibility. Ideal for creating beachy texture and waves. USAGE: SHAKE WELL BEFORE USE. Lightly mist into damp or dry hair and style as desired. Apply...

      $21.95
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    • Enjoy Molding Paste
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      Enjoy

      Enjoy Molding Paste

      This non greasy formula offers moveable texture, and medium flexible hold. Great for smoothing, spiking, and control on all hair types. USAGE: Apply to slightly damp or dry hair. Work product into hair and style as desired.  

      $20.95
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    • Enjoy Dry Wax
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      Enjoy

      Enjoy Dry Wax

      Unique non-greasy pliable, workable and moveable wax without the buildup. USAGE: Heat the wax in the jar with a blow dryer to make Dry Wax more pliable.  

      $20.95
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    • Enjoy Creamy Pomade
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      Enjoy

      Enjoy Creamy Pomade

      A non-greasy, soft-hold pomade that creates moveable texture. Piece and Finger styling at its best. USAGE: Great for smoothing, control and texture. Add ENJOY Shine & Smooth to soften this product. Eliminates frizz on unruly hair.

      $20.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.