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Westside Beauty Supply

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    • Waxes, Pomades & Pastes

    • American Crew Pomade
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      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
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    • Loma Forming Paste
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      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $23.95
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    • Loma Fiber Putty
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      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $23.95
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    • Loma CrĂ©me Pomade
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      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $23.95
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    • FiberTech Groove Grease
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      FiberTech

      FiberTech Groove Grease

      Get in the Groove Groove Grease is the perfect medium hold, pliable styling tool for volume, shape and flexible control. It has absolutely no gluey stiffness! Groove Grease washes out with water leaving the hair free of oily, gunky residue...

      $15.00 - $25.00
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    • FiberTech Grip Grease
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      FiberTech

      FiberTech Grip Grease

      Get hip with the grip! Benefits: Absolutely NO PARABENS UV Protecting Formula Water Soluble Fortifies with Keratin Made In the USA Features: Grip Grease is the uncompromising styling tool for dramatic shape and controlled hold. It has...

      $15.00 - $25.00
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    • Enjoy Texture
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      Enjoy

      Enjoy Texture

      Adds control and texture to all hair types. Special conditioners add smooth separation. Perfect hold for long lasting results. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style as desired.

      $24.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.