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Westside Beauty Supply

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    • Styling

    • Loma Forming Paste
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      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $23.95
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    • Loma Fiber Putty
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      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $23.95
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    • Loma Créme Pomade
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      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $23.95
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    • Loma Volumizing Foam
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      Loma

      Loma Volumizing Foam

      Versatile, touchable hold  Builds volume and adds shine Scrunch, smooth or define Thermal and flat iron protection Humidity resistant Seals and protects colored hair Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $23.95
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    • Loma Calming Crème
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      Loma

      Loma Calming Crème

      Quenches thirsty hair, weightlessly Detangles, softens and tames frizz Wearable nourishing treatment Thermal and flat iron protection Apricot & Mango Aromatherapy Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $10.95 - $23.95
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    • Loma Smoothing Crème
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      Loma

      Loma Smoothing Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Provides maximum thermal protection. Light holding, high shine. For up to 3 days smoother results. Pear Aromatherapy...

      $10.95 - $23.95
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    • Loma Molding Crème
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      Loma

      Loma Molding Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium to firm hold. Low Shine For all hair types. Clay based styler for definition, control and separation. Builds...

      $10.95 - $23.95
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    • Maximum Volumizing Solution
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      Loma

      Loma Maximum Volumizing Solution

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium to firm hold. For all hair types. Builds volume, fullness and shine for thicker, plumper hair. May also be used as...

      $10.95 - $23.95
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    • Loma Firm Hold Gel
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      Loma

      Loma Firm Hold Gel

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Really firm to extreme hold. For the adventurous at heart. Humidity resistant with no flaking. Orange and Tangerine...

      $10.95 - $23.95
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    • Loma Curvy Crème
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      Loma

      Loma Curvy Crème

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Medium flexible hold. For all hair types. Activates curls and waves. Works great on non-curly hair for a firmer styling...

      $10.95 - $23.95
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    • SmoothProof Serum
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      Biolage

      Biolage SmoothProof Serum

      Frizzy hair needs special treatment to control flyaways. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Serum for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Tames frizz and flyaways while...

      $29.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.