null
Toggle menu
(831) 479-1026
Westside Beauty Supply

25% OFF EVERYTHING!

Use code BEAUTY25 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • OPI
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • Crome
  • Suavecito
  • SuperNail
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • FROMM
  • Onesta
  • Ardell
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Nail Tek
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • View all Brands

    • Styling

    • Aquage Thickening SprayGel
      Quick view

      Aquage

      Aquage Thickening SprayGel

      Revolutionary, firm-hold, styling spray utilizes breakthrough Ultraflex®polymer technology Unique formula dramatically thickens and strengthens fine, thin hair that lacks body and vitality Ideal for use on short to medium length styles

      $6.25 - $18.00
      Choose Options
    • Aquage Straightening UltraGel
      Quick view

      Aquage

      Aquage Straightening UltraGel

      Blend of ultra-light silicones and sea fennel oil for blow drying curly and unruly hair Unique styling gel transforms hard to manage hair into smooth, silky- straight texture Provides excellent slip during blow-drying Smoothes, silkens and...

      $26.00
      Choose Options
    • Aquage Sea Salt Texturizing Spray
      Quick view

      Aquage

      Aquage Sea Salt Texturizing Spray

      Volume-building styling spray infused with magnesium-rich Dead Sea salts adds thickness and helps creates random texture Provides firm-hold and dramatically increases volume without stiffness Enhances strand separation and definition

      $6.25 - $18.00
      Choose Options
    • Aquage Defining Gel
      Quick view

      Aquage

      Aquage Defining Gel

      Flexible hold gel unites hair strands, controls curl, defines texture and eliminates frizz Designed to be used on wet hair Gives curls ultimate hold and control, leaving strands with a high gloss finish Ideal product for naturally...

      $6.25 - $18.00
      View Details
    • Aquage Curl Defining Creme
      Quick view

      Aquage

      Aquage Curl Defining Creme

      A highly-emollient styling creme that moisturizes strands as it creates soft, silky diffused curls without frizz Eliminates frizz on naturally curly or permed hair Defines strands while keeping curls soft, silky and pliable

      $20.00
      Choose Options
    • AG Style Hard Jel Extra Firm Hold Gel
      Quick view

      AG

      AG Style Hard Jel Extra Firm Hold Gel

      Ideal for slicked back styling with enormous shine, extra-firm Hard Jel has all-day staying power. Alcohol-free and humidity resistant, Hard Jel is guaranteed not to buildup or flake. Hold Factor: 4/5 Alcohol-free – formulated in a soothing...

      $18.00
      Choose Options
    • AG UltraDynamics Extra Firm Hairspray
      Quick view

      AG

      AG UltraDynamics Extra Firm Hairspray

      Ultradynamics is the total-package finishing spray providing extrafirm hold, fine mist, humidity resistance, high shine and now UV protection. Ultradynamics retains and finishes your style yet brushes effortlessly from the hair with zero build-up...

      $29.95
      View Details
    • AG Volume Foam Weightless Volumizer
      Quick view

      AG

      AG Volume Foam Weightless Volumizer

      Foam boosts fine to medium textured hair with feather-light volume while adding softness and shine.  Alcohol-free and humidity resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Volume Factor:...

      $27.95
      Choose Options
    • AG Volume BigWigg Root Volumizer Spray
      Quick view

      AG

      AG Volume BigWigg Root Volumizer Spray

      Get directly to the root of flat, lifeless hair. Bigwigg is specially formulated to actively support hair where it needs it most, at the root. Alcohol-free, Bigwigg doesn’t dry out hair and is the ideal volume booster for all hair types and...

      $29.95
      View Details
    • AG Curl Recoil Curl Activator 
      Quick view

      AG

      AG Curl Recoil Curl Activator

      Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. Curl Factor: 1 2 3 4 5 Recoil curl activator is made...

      $22.00 - $46.50
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.