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Westside Beauty Supply

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    • Styling

    • Aquage Defining Gel
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      Aquage

      Aquage Defining Gel

      Flexible hold gel unites hair strands, controls curl, defines texture and eliminates frizz Designed to be used on wet hair Gives curls ultimate hold and control, leaving strands with a high gloss finish Ideal product for naturally...

      $6.25 - $18.00
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    • Aquage Curl Defining Creme
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      Aquage

      Aquage Curl Defining Creme

      A highly-emollient styling creme that moisturizes strands as it creates soft, silky diffused curls without frizz Eliminates frizz on naturally curly or permed hair Defines strands while keeping curls soft, silky and pliable

      $20.00
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    • AG Style Hard Jel Extra Firm Hold Gel
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      AG

      AG Style Hard Jel Extra Firm Hold Gel

      Ideal for slicked back styling with enormous shine, extra-firm Hard Jel has all-day staying power. Alcohol-free and humidity resistant, Hard Jel is guaranteed not to buildup or flake. Hold Factor: 4/5 Alcohol-free – formulated in a soothing...

      $18.00
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    • AG UltraDynamics Extra Firm Hairspray
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      AG

      AG UltraDynamics Extra Firm Hairspray

      Ultradynamics is the total-package finishing spray providing extrafirm hold, fine mist, humidity resistance, high shine and now UV protection. Ultradynamics retains and finishes your style yet brushes effortlessly from the hair with zero build-up...

      $29.95
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    • AG Volume Foam Weightless Volumizer
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      AG

      AG Volume Foam Weightless Volumizer

      Foam boosts fine to medium textured hair with feather-light volume while adding softness and shine.  Alcohol-free and humidity resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Volume Factor:...

      $27.95
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    • AG Volume BigWigg Root Volumizer Spray
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      AG

      AG Volume BigWigg Root Volumizer Spray

      Get directly to the root of flat, lifeless hair. Bigwigg is specially formulated to actively support hair where it needs it most, at the root. Alcohol-free, Bigwigg doesn’t dry out hair and is the ideal volume booster for all hair types and...

      $29.95
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    • AG Curl Recoil Curl Activator 
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      AG

      AG Curl Recoil Curl Activator

      Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. Curl Factor: 1 2 3 4 5 Recoil curl activator is made...

      $22.00 - $46.50
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    • AG Curl Mousse Gel
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      AG

      AG Curl Mousse Gel

      Our lightweight mousse gel provides firm-hold, curl retention and definition with long-lasting shine. Silk protein adds moisture, strength and elasticity, while panthenol conditions and adds body. Curl Factor: 4/5 Alcohol-free – formulated in...

      $29.95
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    • AG Curl Spray Gel Thermal Setting Spray
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      AG

      AG Curl Spray Gel Thermal Setting Spray

      Spray Gel creates long lasting, flexible hold and shine. Can be used with curling irons, hot rollers, or a round brush and blow dryer to create soft or firm curls. Loaded with silk and keratin protein for strength, Spray Gel also acts as a thermal...

      $27.95
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    • AG Curl Liquid Effects Styling Lotion
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      AG

      AG Curl Liquid Effects Styling Lotion

      Specially formulated for thick, coarse or harder to control hair, Liquid Effects can be used as a foundational tool to get control of your hair. Long-lasting hold and humidity-resistant, this alcohol-free lotion is loaded with proteins to bring back...

      $26.95
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    • AG Curl Details Defining Cream New Packaging AG Curl Details Defining Cream Old Packaging
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      AG

      AG Curl Details Defining Cream

      A true multitasking product, Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. This defining cream can be used on just-washed hair to achieve soft waves or that second...

      $27.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.