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Westside Beauty Supply

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    • Styling

    • Firm Hold Styling Gel
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      Firm Hold Styling Gel

      An alcohol-free, long-lasting gel. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. Superior hold and shine with a low pH to prevent drying of the hair...

      $13.95 - $33.00
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    • American Crew Defining Paste
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      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
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    • American Crew Forming Cream
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      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
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    • American Crew Fiber
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      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
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    • American Crew Pomade
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      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
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    • Colure Shine Serum Plus
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      Colure

      Colure Shine Serum Plus

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This highly advanced, shine enhancing product will impart dramatic shine and vibrancy to all hair types. Locks in...

      $27.00
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    • Colure Curl Wave Styling Cream
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      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
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    • Colure Blow Dry Crème
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      Colure

      Colure Blow Dry Crème

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and...

      $24.00
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    • Je Veux Styling Glaze
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      Je Veux

      Je Veux Glaze Styling Lotion

      A multi tasking styling Lotion that provides nutrients, volume, shine and definition. Great for curls! Can be used as a root lifter, makes blowouts smooth and adds definition and shine to air dried or diffused curls and waves. NO Synthetic frangrance or...

      $24.95
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    • Loma Firm Hold Hairspray
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      Loma

      Loma Firm Hold Hairspray

      Loma finishing tools add shine, texture and hold for fun, funky and creative looks. Excellent finishing spray for all-day hold and incredible shine. For all hair types. May be layered for a firmer hold. Controls static and is humidity resistant...

      $22.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.