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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Kitoko Dandruff Control Cleanser
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      ASP

      Kitoko Dandruff Control Cleanser

      FOR DANDRUFF & ITCHY SCALP • Ultra-gentle, sulphate-free formula • Contains African Pepper, Green Tea, Fire Tulip, Karité, Climbazole, Decylene Glycol, Vitamins A & E, NMF & Smectic Clay to remove dandruff, impurities,...

      $23.95
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    • Kitoko Hydro Revive Active Masque
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      ASP

      Kitoko Hydro Revive Active Masque

      FOR DRY, DULL OR COARSE HAIR • Indulgent, deep-action hydration treatment • Enhanced with Baobab, Green Tea, Fire Tulip, Tamarind, Papyrus, Karité, Vitamins A & E and NMF to condition, quench & smooth moisture-thirsty hair...

      $30.95
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    • Kitoko Hydro Revive Balm
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      ASP

      Kitoko Hydro Revive Balm

      FOR DRY, DULL OR COARSE HAIR • Frequent-use conditioner • Enhanced with Baobab, Green Tea, Fire Tulip, Tamarind, Karité Vitamins A & E & NMF to condition & moisturise • Leaves the hair tangle-free, shiny &...

      $23.95
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    • Kitoko Hydro Revive Cleanser
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      ASP

      Kitoko Hydro Revive Cleanser

      FOR DRY, DULL OR COARSE HAIR • Ultra-gentle, sulphate-free formula • Contains Baobab, Green Tea, Fire Tulip, Karité, Vitamins A & E, NMF & Smectic Clay to remove impurities & moisturise • Leaves hair soft, shiny &...

      $23.95
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    • Kitoko Hair Treatment Oil
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      ASP

      Kitoko Hair Treatment Oil

      INTENSE NOURISHMENT FOR ALL HAIR TYPES. Karité & Argan oils combine to repair, revitalise & strengthen, leaving hair weightlessly transformed, ultra-smooth & beautifully radiant. • An indulgent blend of Karité...

      $33.95 - $63.95
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    • Ardell Brow Tint
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      Ardell

      Ardell Brow Tint

      All-In-One Brow Tint Kit: A gentle powder and developer formulation specifically designed to carefully create full and defined brows with ease and accuracy. The kit includes: 1 powder tint 8.5 g, 1 conditioning developer 30mL, 1 reusable plastic...

      $21.95
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    • ColorProof Curl Conditioner
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      ColorProof

      ColorProof Curl Conditioner

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Conditions without disturbing curl pattern • Nourishes...

      $12.95 - $43.95
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    • ColorProof Curl Shampoo
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      ColorProof

      ColorProof Curl Shampoo

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Gently cleanses and conditions without disturbing curl...

      $12.95 - $43.95
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    • Olaplex Volumizing Blow Dry Mist
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      Olaplex

      Olaplex Volumizing Blow Dry Mist

      Boost your styling routine with Volumizing Blow Dry Mist. Repair and protect from styling damage for faster blow-dry time and healthier-looking blowouts with lasting body and bounce. No stiffness or stickiness, just touchably soft, shiny, bouncy hair...

      $31.99
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.