null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • GALentines
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Onesta
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Kitoko Arte Curl Booster Cream
      Quick view

      ASP

      Kitoko Arte Curl Booster Cream

      FOR CURL DEFINITION & DETAIL WITH WEIGHTLESS BOUNCE · A cream curl definer that adds shape & detail to curls & waves. · Boosts curl retention for longer lasting looks. · Anti-frizz & humidity protection. ·...

      $28.95
      Choose Options
    • ASP System Blonde Anti Yellow Shampoo
      Quick view

      ASP

      ASP System Blonde Anti Yellow Shampoo

      Restore the brightness of natural blonde, pre-lightened or white hair with this violet toning shampoo. Gently removes impurities while colour-correcting pigments neutralise unwanted yellow tones & protect against brassiness. White or greying hair...

      $25.95
      Choose Options
    • Kitoko Age Prevent Balm
      Quick view

      ASP

      Kitoko Age Prevent Balm

      FOR AGEING, FRAGILE OR THINNING HAIR • Helps to restore strength & reduce breakage leaving the hair thicker, softer, radiant & revitalised. • Tamarind extract protects, nourishes & repairs the hair.

      $23.95
      Choose Options
    • Kitoko Age Prevent Cleanser
      Quick view

      ASP

      Kitoko Age Prevent Cleanser

      FOR AGEING, FRAGILE OR THINNING HAIR • Leaves the hair thicker, strengthened, moisturised & rejuvenated. • With Blue Lotus to help stimulate circulation. • Smectic Clay gently removes impurities from the hair.

      $23.95
      Choose Options
    • Kitoko Dandruff Control Balm
      Quick view

      ASP

      Kitoko Dandruff Control Balm

      FOR DANDRUFF & ITCHY SCALP • Frequent-use conditioner • Enhanced with African Pepper, Green Tea, Fire Tulip, Tamarind, Karité, Phospholipids, Climbazole, Vitamins A & E & NMF to eliminate bacteria & soothe irritation...

      $23.95
      Choose Options
    • Kitoko Dandruff Control Cleanser
      Quick view

      ASP

      Kitoko Dandruff Control Cleanser

      FOR DANDRUFF & ITCHY SCALP • Ultra-gentle, sulphate-free formula • Contains African Pepper, Green Tea, Fire Tulip, Karité, Climbazole, Decylene Glycol, Vitamins A & E, NMF & Smectic Clay to remove dandruff, impurities,...

      $23.95
      Choose Options
    • Kitoko Hydro Revive Active Masque
      Quick view

      ASP

      Kitoko Hydro Revive Active Masque

      FOR DRY, DULL OR COARSE HAIR • Indulgent, deep-action hydration treatment • Enhanced with Baobab, Green Tea, Fire Tulip, Tamarind, Papyrus, Karité, Vitamins A & E and NMF to condition, quench & smooth moisture-thirsty hair...

      $22.95
      Choose Options
    • Kitoko Hydro Revive Balm
      Quick view

      ASP

      Kitoko Hydro Revive Balm

      FOR DRY, DULL OR COARSE HAIR • Frequent-use conditioner • Enhanced with Baobab, Green Tea, Fire Tulip, Tamarind, Karité Vitamins A & E & NMF to condition & moisturise • Leaves the hair tangle-free, shiny &...

      $23.95
      Choose Options
    • Kitoko Hydro Revive Cleanser
      Quick view

      ASP

      Kitoko Hydro Revive Cleanser

      FOR DRY, DULL OR COARSE HAIR • Ultra-gentle, sulphate-free formula • Contains Baobab, Green Tea, Fire Tulip, Karité, Vitamins A & E, NMF & Smectic Clay to remove impurities & moisturise • Leaves hair soft, shiny &...

      $23.95
      Choose Options
    • Kitoko Hair Treatment Oil
      Quick view

      ASP

      Kitoko Hair Treatment Oil

      INTENSE NOURISHMENT FOR ALL HAIR TYPES. Karité & Argan oils combine to repair, revitalise & strengthen, leaving hair weightlessly transformed, ultra-smooth & beautifully radiant. • An indulgent blend of Karité...

      $33.95 - $63.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.