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Westside Beauty Supply

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    • Treatments

    • Malibu C Blonde Wellness Remedy Treatment
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      Malibu C

      Malibu C Blonde Wellness Hair Remedy

      Total vegan celebrity must-have dramatically intensifies color brilliance for natural, bleached and highlighted blondes. Takes blondes from ashy and brassy to bold and beautiful. Unleash your inner blonde goddess! instantly transforms natural blondes,...

      $4.95 - $44.00
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    • Colure Shine Serum Plus
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      Colure

      Colure Shine Serum Plus

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This highly advanced, shine enhancing product will impart dramatic shine and vibrancy to all hair types. Locks in...

      $27.00
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    • Je Veux Leave in mask
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      Je Veux

      Je Veux Leave-In Mask

      Richly moisturizing styling cream protects hair from chlorine, air pollution, UV and thermal damage. NO Synthetic frangrance or color, Parabens, SLS, Petrolatums, Mineral Oil, Urueas, Glutens, Formaldehyde donors, 1,4-Dioxane, Phthalates, Carcinogends...

      $19.95
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    • Loma Fortifying Repairative Tonic
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      Loma

      Loma Fortifying Repairative Tonic

      Loma Treatments are rich in Alpha Hydroxy acids and anti-oxidants to propel hair color, while adding protection from the elements. Color Catalyst, bleach catalyst and wearable reconstructor! Appropriate for all hair types. Instant strength and color...

      $25.00 - $50.00
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    • Loma Moisturizing Treatment
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      Loma

      Loma Moisturizing Treatment

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Deeply penetrating conditioner to add moisture, strength and shine. For all hair...

      $9.50 - $42.00
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    • SmoothProof Serum
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      Biolage

      Biolage SmoothProof Serum

      Frizzy hair needs special treatment to control flyaways. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Serum for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Tames frizz and flyaways while...

      $29.00
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      Biolage

      Biolage HydraSource Mask

      Dry hair often looks dull and lacks manageability. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE moisturizing hair mask helps optimize moisture balance for healthy looking hair. Moisturizing hair mask instantly and deeply...

      $30.00
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    • Ardell Unred
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      Ardell

      Ardell Unred Color Corrector

      Compatible with any brand of hair color Works by minimizing brassiness Improves Hi-Lifts Eliminates unwanted red tones from colored hair. Works in all bleaches by minimizing brassiness. Contains ingredients that will help reduce burning and...

      $1.95 - $7.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.