null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING

Use Code SPECIAL20 

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Redken
  • Moroccanoil
  • Sun Bum
  • Nioxin
  • OPI
  • Pureology
  • Suavecito
  • Malibu C
  • DevaCurl
  • Loma
  • GiGi
  • All-Nutrient
  • Crome
  • Curls & Potions
  • Joico
  • Number 4
  • Biolage
  • No Nothing
  • All Nutrient Care
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • ASP
  • Palladio
  • Satin
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Brandon Femme
  • Cricket
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • K18
  • Duo
  • Grande Cosmetics
  • Macadamia Professional
  • Sebastian
  • ULTRA
  • American Crew
  • bareMinerals
  • HairArt
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • WAHL
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • Keracolor
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • Walker Tape Co
  • X5
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hayashi
  • Hot Tools
  • IBD
  • It's A 10
  • Mr Pumice
  • Neuma
  • Shuga
  • St Tropez
  • Betty Dain
  • Biosilk
  • Black Cobra
  • Blue Cross
  • Burmax
  • Clubman
  • Colortrak
  • View all Brands

    • Nails

    • OPI Nail Envy box OPI Nail Envy bottle
      Quick view

      OPI

      OPI Nail Envy

      Say hellooo to the next generation of Nail Envy® nail strengtheners, now with Tri-Flex Technology™, a liquid shield that reinforces the nail with layer-building strength. Also infused with biotin, calcium, vitamins A, C, and E, this vegan...

      $20.99
      Choose Options
    • Out The Door Topcoat
      Quick view

      INM

      INM Out The Door Topcoat

      Non-yellowing formula lengthens life and insures clarity DRIES IN 45 SECONDS DRIES TWO COATS OF POLISH IN 90 SECONDS High Gloss finish Nail polish that will resist against chipping, cracking, or peeling THIS PRODUCT: Out The Door Topcoat is a high...

      $4.95
      View Details
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.