null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Onesta
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Waxes, Pomades & Pastes

    • American Crew Pomade
      Quick view

      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
      Choose Options
    • Loma Forming Paste
      Quick view

      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $20.00
      Choose Options
    • Loma Fiber Putty
      Quick view

      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $20.00
      Choose Options
    • Loma Créme Pomade
      Quick view

      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $20.00
      Choose Options
    • Enjoy Texture
      Quick view

      Enjoy

      Enjoy Texture

      Adds control and texture to all hair types. Special conditioners add smooth separation. Perfect hold for long lasting results. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style as desired.

      $20.95
      Choose Options
    • Enjoy Texturizer
      Quick view

      Enjoy

      Enjoy Texturizer

      A multi dimensional wax based texturizer used to create definition, separation, volume and flexibility. Ideal for creating beachy texture and waves. USAGE: SHAKE WELL BEFORE USE. Lightly mist into damp or dry hair and style as desired. Apply...

      $21.95
      Choose Options
    • Enjoy Molding Paste
      Quick view

      Enjoy

      Enjoy Molding Paste

      This non greasy formula offers moveable texture, and medium flexible hold. Great for smoothing, spiking, and control on all hair types. USAGE: Apply to slightly damp or dry hair. Work product into hair and style as desired.  

      $20.95
      Choose Options
    • Enjoy Dry Wax
      Quick view

      Enjoy

      Enjoy Dry Wax

      Unique non-greasy pliable, workable and moveable wax without the buildup. USAGE: Heat the wax in the jar with a blow dryer to make Dry Wax more pliable.  

      $20.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.