null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • All-Nutrient
  • GiGi
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • Formula 18
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • Duo
  • K18
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • WAHL
  • Betty Dain
  • Biosilk
  • View all Brands

    • Waxes, Pomades & Pastes

    • Redken Brews Men's High Hold Pomade
      Quick view

      Redken

      Redken Brews Men's High Hold Pomade

      Control your style all day with Redken Brews high-hold pomade. This pomade controls even the most unruly hair and provides a high shine finish. This pomade provides maximum control and the strongest hold to ensure long-lasting style. Maximum hold...

      $22.95
      View Details
    • Redken Brews For Men Clay Pomade
      Quick view

      Redken

      Redken Brews Men's Clay Pomade

      This men's hair clay by Redken Brews is the ultimate styler for fine hair. Use Clay Pomade too add roughed up texture with maximum hold and a gritty finish to fine hair. Creates roughed-up texture Great for fine hair Delivers effortless looking...

      $22.95
      Choose Options
    • Redken Brews Men's Wax Pomade
      Quick view

      Redken

      Redken Brews Men's Wax Pomade

      This hair wax for men comes in a pomade formula that provides re-workable hold-- meaning it's easy to change up your hairstyle throughout the day.  Water-based formula provides re-workable hold Great for polished styles including side or...

      $22.95
      View Details
    • American Crew Defining Paste
      Quick view

      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
      Choose Options
    • American Crew Fiber
      Quick view

      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
      Choose Options
    • American Crew Pomade
      Quick view

      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.