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Westside Beauty Supply

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    • Serums & Oils

    • Suavecita Argan Silkening Serum Original fragrance
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      Suavecito

      Suavecita Argan Silkening Serum

      Treat yourself and your hair to better experience. Give your locks a healthy boost with our Silkening Serum. Like a miracle for the hair, Argan oil is a superior source of Vitamin E, fatty acids, and antioxidants which are super foods for your hair! This...

      $15.00
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    • Sun Bum Coconut Argan Oil
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      Sun Bum

      Sun Bum Coconut Argan Oil

      We grab this lightweight treatment, a blend of our fav tropical oils, to help protect our hair from the elements while hydrating, restoring, and strengthening. Our Coconut Argan Oil (previously Shine On) is a lightweight blend of tropical oils, a...

      $19.99
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    • AG Natural Glow Shine Infuse Serum
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      AG

      AG Natural Glow Shine Infuse Serum

      Formulated with over 97% plant-based and naturally-derived ingredients, Glow helps hair shine from the inside out. Super food seed oils (broccoli, chia, cucumber, pumpkin, black raspberry, tomato, and cranberry) complement rosehip and Abyssinian oils to...

      $30.50
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    • Colure Shine Serum Plus
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      Colure

      Colure Shine Serum Plus

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This highly advanced, shine enhancing product will impart dramatic shine and vibrancy to all hair types. Locks in...

      $27.00
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    • SmoothProof Serum
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      Biolage

      Biolage SmoothProof Serum

      Frizzy hair needs special treatment to control flyaways. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Serum for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Tames frizz and flyaways while...

      $29.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.