null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Sun Bum
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • DevaCurl
  • Malibu C
  • Crome
  • GiGi
  • All-Nutrient
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Formula 18
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • Duo
  • K18
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Je Veux
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • WAHL
  • Betty Dain
  • Biosilk
  • View all Brands

    • Lotions & Creams

    • Enjoy Shine Cream
      Quick view

      Enjoy

      Enjoy Shine Cream

      Elevate your hairstyle with ENJOY Shine Cream. This luxurious cream provides a light hold while delivering a natural, radiant shine. Perfect for adding a touch of gloss and control. Shine Cream leaves your hair looking effortlessly polished and...

      $25.95
      Choose Options
    • American Crew Forming Cream
      Quick view

      American Crew

      American Crew Forming Cream

      American Crew Forming Cream is an easy-to-use styling product that works on any hair type. Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users...

      $12.99 - $22.99
      View Details
    • Colure Curl Wave Styling Cream
      Quick view

      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
      Choose Options
    • Colure Blow Dry Crème
      Quick view

      Colure

      Colure Blow Dry Crème

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and...

      $24.00
      Choose Options
    • Je Veux Styling Glaze
      Quick view

      Je Veux

      Je Veux Glaze Styling Lotion

      A multi tasking styling Lotion that provides nutrients, volume, shine and definition. Great for curls! Can be used as a root lifter, makes blowouts smooth and adds definition and shine to air dried or diffused curls and waves. NO Synthetic frangrance or...

      $24.95
      Choose Options
    • Loma CrĂ©me Pomade
      Quick view

      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $23.95
      Choose Options
    • Loma Calming Crème
      Quick view

      Loma

      Loma Calming Crème

      Quenches thirsty hair, weightlessly Detangles, softens and tames frizz Wearable nourishing treatment Thermal and flat iron protection Apricot & Mango Aromatherapy Key Ingredients: Aloe Vera Gel – Organic healing and soothing...

      $10.95 - $23.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.