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Westside Beauty Supply

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    • Gels & Balms

    • American Crew Firm Hold Styling Gel
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      American Crew

      American Crew Firm Hold Styling Gel

      An alcohol-free, light hold, styling gel. American Crew Classic Light Hold Styling Gel provides hair with body, sheen and light-hold. Luxuriously condition your scalp with ginseng and sage extract. The alcohol-free, flake-free formula prevents drying of...

      $19.95 - $35.99
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    • KMS Hair Play Styling Gel
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      KMS

      KMS Hair Play Styling Gel

      WHAT’S SO SPECIAL ABOUT IT?• Provides glossy shine• Gives long-lasting hold and control• No flaking or build-upHOW DO I USE IT?Work through towel-dried hair and blow-dry. For a wet look, allow to air-dry.WHAT’S IN IT?Innovative...

      $19.95 - $34.95
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    • Redken Brews Men's Extra Clean Hold Gel
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      Redken

      Redken Brews Men's Extra Clean Hold Gel

      Redken Brews Extra Clean Gel provides men's hairstyles with lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue...

      $21.95
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    • Joico JoiGel Firm Styling Gel
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      Joico

      Joico JoiGel Firm Styling Gel

      We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited...

      $19.95
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    • ABBA Volume Serum
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      ABBA

      ABBA Volume Serum

      Helps shield hair from heat damage while adding body and a long-lasting hold to fine or limp hair. Flexible Styling Shields from heat damage Long-lasting hold Previously known and loved as ABBA Volume Gel, our New Volume Serum shields hair from...

      $20.00
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    • ABBA Style Gel
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      ABBA

      ABBA Style Gel

      Creates shape, texture and a medium hold for all hair types. Botanicals add shine and vitamins for healthy natural feeling hair. Medium Hold Lightweight texture Shine Provides control to all hair types with a soft, flexible hold. Key...

      $20.00
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    • ABBA Firm Finish Gel
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      ABBA

      ABBA Firm Finish Gel

      Natural botanicals create a firm yet flexible hold for any style. Mica adds shine while Avocado Oil balances the hair. Tame fly-aways Great for Up-Do’s Holds without stiffness Create buildable, long-lasting hold on any style. Key...

      $20.00
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    • Loma Firm Hold Gel
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      Loma

      Loma Firm Hold Gel

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Really firm to extreme hold. For the adventurous at heart. Humidity resistant with no flaking. Orange and Tangerine...

      $9.00 - $20.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.