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Westside Beauty Supply

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    • Gels & Balms

    • Joico PowerGel Sculpting Gel
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      Joico

      Joico PowerGel Sculpting Gel

      Love your style? Want to lock it down for a full 24 hours? This ultra-firm-hold, shine-boosting formula is our clear winner to get the job done–without a hint of the flaking, frizzing, parching, or stiffness that accompanies most gels on the market...

      $18.00
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    • Joico JoiGel Firm Styling Gel
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      Joico

      Joico JoiGel Firm Styling Gel

      We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited...

      $19.95
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    • ABBA Volume Serum
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      ABBA

      ABBA Volume Serum

      Helps shield hair from heat damage while adding body and a long-lasting hold to fine or limp hair. Flexible Styling Shields from heat damage Long-lasting hold Previously known and loved as ABBA Volume Gel, our New Volume Serum shields hair from...

      $20.00
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    • ABBA Style Gel
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      ABBA

      ABBA Style Gel

      Creates shape, texture and a medium hold for all hair types. Botanicals add shine and vitamins for healthy natural feeling hair. Medium Hold Lightweight texture Shine Provides control to all hair types with a soft, flexible hold. Key...

      $20.00
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    • ABBA Firm Finish Gel
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      ABBA

      ABBA Firm Finish Gel

      Natural botanicals create a firm yet flexible hold for any style. Mica adds shine while Avocado Oil balances the hair. Tame fly-aways Great for Up-Do’s Holds without stiffness Create buildable, long-lasting hold on any style. Key...

      $20.00
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    • Loma Firm Hold Gel
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      Loma

      Loma Firm Hold Gel

      Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Really firm to extreme hold. For the adventurous at heart. Humidity resistant with no flaking. Orange and Tangerine...

      $9.00 - $20.00
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    • Paul Mitchell Tea Tree Styling Gel
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      Paul Mitchell

      Paul Mitchell Tea Tree Styling Gel

      What it doesLocks in style with shine, body and manageability; the flexible hold allows you to rework any style. How it worksStyling ingredients and conditioners shape hair with loads of shine, while tea tree oil, peppermint and lavender invigorate the...

      $12.50 - $19.00
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    • Nioxin 3D Styling Thickening Gel
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      Nioxin

      Nioxin 3D Styling Thickening Gel

      Nioxin Thickening Gel is a strong hold gel that provides definition and hold, without stiffness or stickiness. Apply a little over an inch of the product into the palm of the hand and work through damp hair. Blow dry and style as...

      $21.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.