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Westside Beauty Supply

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    • Curl Enhancers

    • DevaCurl Defining Spray Gel
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      DevaCurl

      DevaCurl Defining Spray Gel

      Strong Hold No-Crunch Styler For All Waves, Curls, and Coils NEED A TEXTURE BOOST? Previously Curl Maker, now Defining Spray Gel. This non-flaking formula with a strong curl-locking blend provides definition to enhance your natural texture...

      $31.95
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    • AG Curl Recoil Curl Activator 
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      AG

      AG Curl Recoil Curl Activator

      Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. Curl Factor: 1 2 3 4 5 Recoil curl activator is made...

      $29.95 - $46.95
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    • AG Curl Details Defining Cream New Packaging AG Curl Details Defining Cream Old Packaging
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      AG

      AG Curl Details Defining Cream

      A true multitasking product, Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. This defining cream can be used on just-washed hair to achieve soft waves or that second...

      $27.95
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    • AG Curl Trigger Curl Defining Spray
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      AG

      AG Curl Trigger Curl Defining Spray

      Ideal for fine hair, Curl Trigger instantly creates moisture-rich curls and waves. Formulated with our exclusive Curl Creating Complex (C3) and fortified with sea vegetable extract, this curl defining spray encourages soft, loose texture. Alcohol-free,...

      $27.95
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    • AG Curl Beach Bomb Texture Cream
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      AG

      AG Curl Beach Bomb Texture Cream

      Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our C3 Complex to condition and keep your hair healthy while...

      $29.95
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    • Crome CurlUp Curl Activating Lotion
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      Crome

      Crome CurlUp Curl Activating Lotion

      Activates, moisturizes, and rejuvenates curls without adding weight or leaving and flaky residue. Creates a natural look that will last all day.  Provides extra moisture, elasticity, and a beautiful natural shine. Curl activator is specially...

      $16.00
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    • ABBA Curl Prep Spray
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      ABBA

      ABBA Curl Prep Spray

      Amplify curls and add life to dehydrated, naturally curly or permed hair with this botanically rich spray. Lemongrass and Orange peel condition the hair leaving perfect curls. Amplify curls Add life to permed hair Boost pliability Create shape...

      $24.95
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    • ABBA Curl Finish Spray
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      ABBA

      ABBA Curl Finish Spray

      Locks in curls and dynamic shapes using pure, hydrating botanicals. Finish your curls with this long lasting spray. Finishes styles Creates flexible shapes Long lasting hold Crazy hold without the aerosol – what more can you ask for...

      $24.95
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    • Colure Curl Wave Styling Cream
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      Colure

      Colure Curl Wave Styling Cream

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. The perfect styling cream for frizz-free, natural curls while providing definition and control with the confidence of...

      $24.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.