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Westside Beauty Supply

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    • Styling

    • Devacurl Flexible Hold Hair Spray
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      DevaCurl

      Devacurl Flexible Hold Hair Spray

      No-Crunch Finishing Styler For All Waves, Curls, and Coils STAY PUT STYLE WITH FLEXIBILITY A wind and humidity resistant spray that gives you flexible hold, frizz control and shine. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts...

      $36.95
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    • DevaCurl SuperCream
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      DevaCurl

      DevaCurl SuperCream

      Rich Coconut-Infused Definer For Coarse Waves, Curls, and Coils MEET OUR SUPERHERO STYLER This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control. Fragrance: Warm...

      $38.95
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    • DevaCurl Plumping Primer
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      DevaCurl

      DevaCurl Plumping Primer

      Body-Building Gelée For Medium to Coarse Waves, Curls, and Coils PLUMP IT UP Previously B'Leave-In, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness,...

      $28.95 - $43.00
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    • MoroccanOil Volumizing Mousse
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      Moroccanoil

      MoroccanOil Volumizing Mousse

      Give your hair instant volume and lift with Moroccanoil Volumizing Mousse for medium to fine hair. This weightless styling volumizer builds body and creates lift without stickiness. Our flake free formula with medium, flexible hold provides a...

      $28.00
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    • MoroccanOil Thickening Lotion
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      Moroccanoil

      MoroccanOil Thickening Lotion

      Fast track to instant fullness! Moroccanoil Thickening Lotion strengthens hair with quinoa proteins and thickens each individual strand for instant expansion and long lasting body. This unique hair lotion is formulated with a blend of vitamins and argan...

      $29.00
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    • MoroccanOil Texture Clay
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      Moroccanoil

      MoroccanOil Texture Clay

      A moldable clay that defines and sculpts to create natural looks with a matte finish and strong hold. Moroccanoil Texture Clay features a blend of argan oil, shea butter and bentonite clay for piecey, roughed up styles. Achieve customizable versatility...

      $26.00
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    • MoroccanOil Smoothing Lotion
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      Moroccanoil

      MoroccanOil Smoothing Lotion

      For effortless styling that leaves hair soft and smooth, try this all-in-one blow dry hair lotion. Infused with expertly blended technologies from best selling Moroccanoil products, including nourishing argan oil, argan butter, Vitamin E and essential...

      $32.00
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    • MoroccanOil Root Boost
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      Moroccanoil

      MoroccanOil Root Boost

      Lift roots for big volume. For full body volume and lift, Moroccanoil Root Boost creates a strong texture at the roots before styling with heat. Infused with antioxidant rich argan oil, this root lifter adds volume to medium to fine hair for long lasting...

      $29.00
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    • MoroccanOil Molding Cream
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      Moroccanoil

      MoroccanOil Molding Cream

      Shape, sculpt and design perfectly texturized hair. From backstage looks to street inspired styles, Moroccanoil Molding Cream is a workable, pliable styling cream infused with thickening fibers that create natural looking texture and definition for...

      $28.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.