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Westside Beauty Supply

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    • Volumizing

    • Pureology Pure Volume Shampoo
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      Pureology

      Pureology Pure Volume Shampoo

      Lift your hair to Sierra Nevada heights with a lightweight shampoo that never drags you down. Not only does it lift your roots, but also clarifies buildup, resulting in a refreshed scalp and peak hair with soft volume that moves with you. Cleanses and...

      $38.00 - $90.00
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    • Joico JoiFull Volumizing Shampoo
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      Joico

      Joico JoiFull Volumizing Shampoo

      Joico JoiFULL Volumizing Shampoo has gentle cleanser that wash away excess oil and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness. It’s full-on thick, bouncy hair with the ease...

      $29.95
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    • ABBA Volume Shampoo
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      ABBA

      ABBA Volume Shampoo

      ABBA Volume Shampoo utilizes the power of nature to revive fine, limp hair using powerful botanicals to boost body and volume. Improves volume Revives limp hair Adds shine Use daily to help revive fine, limp and lifeless hair. Key...

      $21.95 - $43.95
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    • Colure Body Volume Shampoo
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      Colure

      Colure Body Volume Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This featherweight, Body Volume Shampoo is excellent for gently cleansing and volumizing damaged and stressed out...

      $9.00 - $50.00
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    • VolumeBloom Shampoo
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      Biolage

      Biolage VolumeBloom Shampoo

      Fine hair lacks volume and can be difficult to style. Inspired by nature's expanding cotton flower, Biolage VOLUMEBLOOM Shampoo plumps fine hair with long-lasting bouncy volume.Give her hair 70% more volume after just one application*. Gentle cleanses...

      $24.00 - $42.00
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    • Redken Volume Injection Shampoo 10 ounce
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      Redken

      Redken Volume Injection Shampoo

      Redken's Volume Injection Shampoo is formulated with Redken's Bodifying Complex with Filloxane helps to provide instant volume to fine, flat, or processed hair. This volumizing shampoo lightly cleanses with gentle scalp care, giving hair a volume...

      $27.95 - $51.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.