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Westside Beauty Supply

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    • Smooth & Defrizz

    • redken all soft shampoo new packaging redken all soft packaging change
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      Redken

      Redken All Soft Shampoo

      Hair softening shampoo with argan oil for dry hair that provides 15x more conditioning*, strengthening the hair's core. Its keratine-enriched complex replenishes hair while adding intense softness.  Gently cleanses and softens Replenishes...

      $25.95 - $51.95
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    • Moroccan Oil Smoothing Shampoo
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      Moroccanoil

      MoroccanOil Smoothing Shampoo

      Smooth and tame unruly, frizzy hair with this gentle cleansing formula. Moroccanoil Smoothing Shampoo with AminoRenew restores depleted amino acids to strengthen hair and align its natural keratin structure. Infused with argan oil and argan butter, this...

      $28.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.