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(831) 479-1026
Westside Beauty Supply

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    • Repair & Restore

    • Sorbie Riche Shampoo
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      Sorbie

      Sorbie Riche Shampoo

      Sorbie is back with new packaging & updated formulas. Riche Shampoo contains a daily gentle moisturizing formula packed with fatty acids and hydrogenated moisturizers that nourish the scalp and remove hair spray or styling build-up without drying...

      $24.95 - $54.95
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    • Joico Moisture Recovery Shampoo
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      Joico

      Joico Moisture Recovery Shampoo

      You know what it’s like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what that’s like, too… and it will literally lap up the hydration that our Moisture Recovery...

      $29.95 - $53.95
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    • Redken Extreme Shampoo New Packaging Redken Extreme Shampoo packaging change
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      Redken

      Redken Extreme Shampoo

      Hair strengthening shampoo that cleanses, strengthens and fortifies weakened areas. Restores and repairs hair while protecting hair's natural shine.   Strengthens hair for reduced hair damage and split ends Protein-enriched formulas cleanse and...

      $27.95 - $55.95
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    • Pureology Strength Cure Shampoo
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      Pureology

      Pureology Strength Cure Shampoo

      Pureology Strength Cure Shampoo is gentle, concentrated ZeroSulfate shampoo helps fortify micro scarred, damaged colour treated hair and provides a velvety soft finish. FEATURES AND BENEFITS Concentrated fortifying sulfate free shampoo for...

      $38.00 - $90.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.