null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • Kenra
  • Sun Bum
  • DevaCurl
  • Redken
  • Moroccanoil
  • AG
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • bareMinerals
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Moisturizing

    • Crome Moisture Cleanz Shampoo
      Quick view

      Crome

      Crome Moisture Cleanz Shampoo

      For those with overstressed, overworked, excessively dry hair. Replenishes moisture and strength using silk proteins. Designed for dry or chemically treated hair. Features / Benefits: Gently cleanses hair and scalp Moisturizes, softens and...

      $5.95 - $41.95
      Choose Options
    • ABBA Moisture Shampoo
      Quick view

      ABBA

      ABBA Moisture Shampoo

      Use the earth’s purity to gently cleanse, hydrate and strengthen hair. ABBA’s Moisture Shampoo hydrates and strengthens hair while adding softness and eliminating static frizz. Hydrates hair Moisturizes without adding weight Gentle...

      $18.95 - $38.00
      Choose Options
    • Colure Richly Moisturize Shampoo
      Quick view

      Colure

      Colure Richly Moisturize Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxuriously gentle sulfate free cleanser perfectly rehydrates and replenishes dry tresses while providing maximum...

      $9.00 - $50.00
      Choose Options
    • Loma Moisturizing Shampoo
      Quick view

      Loma Moisturizing Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates, Parabens or Glutens. Replenish and restore moisture for...

      $9.95 - $43.95
      Choose Options
    • Ultra HydraSource Shampoo
      Quick view

      Biolage

      Biolage Ultra HydraSource Shampoo

      Very dry hair needs extra moisture and conditioning to prevent breakage, frizz and flyaways. Inspired by the aloe plant that never seems to dry, Biolage ULTRA HYDRASOURCE Shampoo helps optimize moisture balance for healthy looking hair. Intense...

      $24.00 - $42.00
      Choose Options
    • HydraSource Shampoo
      Quick view

      Biolage

      Biolage HydraSource Shampoo

      Dry hair often causes frizz, split ends and lack of shine. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE Shampoo helps optimize moisture balance for healthy looking hair. Give her up to 15X more moisturized hair after just one...

      $7.50 - $42.00
      Choose Options
    • MoroccanOil Moisture Repair Shampoo
      Quick view

      Moroccanoil

      MoroccanOil Moisture Repair Shampoo

      Repair damaged hair caused by color, chemical processing or heat styling with Moroccanoil Moisture Repair Shampoo! This shampoo gently and effectively cleanses and revives hair to leave it nourished, manageable and strong. Infused with...

      $28.00 - $57.00
      View Details
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.