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Westside Beauty Supply

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    • Finishing

    • FiberTech Groove Grease
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      FiberTech

      FiberTech Groove Grease

      Get in the Groove Groove Grease is the perfect medium hold, pliable styling tool for volume, shape and flexible control. It has absolutely no gluey stiffness! Groove Grease washes out with water leaving the hair free of oily, gunky residue...

      $15.00 - $25.00
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    • FiberTech Grip Grease
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      FiberTech

      FiberTech Grip Grease

      Get hip with the grip! Benefits: Absolutely NO PARABENS UV Protecting Formula Water Soluble Fortifies with Keratin Made In the USA Features: Grip Grease is the uncompromising styling tool for dramatic shape and controlled hold. It has...

      $15.00 - $25.00
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    • DevaCurl Ultra Defining Gel 12 oz
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      DevaCurl

      Devacurl Ultra Defining Gel

      Strong Hold No-Crunch Styler For Medium to Coarse Waves, Curls, and Coils DEFINE GAME STRONG Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and...

      $36.95 - $65.95
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    • DevaCurl Styling Cream
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      DevaCurl

      DevaCurl Styling Cream

      Touchable Moisturizing Definer For Medium to Coarse Waves, Curls, and Coils KICK YOUR STYLE UP A KNOTCH Get totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a...

      $38.95
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    • DevaCurl Moisture Seal
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      DevaCurl

      DevaCurl Moisture Seal

      Hydrating Finishing Spray For All Waves, Curls, and Coils A FINISHING TOUCH OF MOISTURE Previously Set It Free, now Moisture Seal. This lightweight formula with a moisture-locking blend brings much-needed hydration to dry curls helping to fight frizz...

      $33.95
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    • DevaCurl Light Defining Gel
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      DevaCurl

      DevaCurl Light Defining Gel

      Soft Hold No-Crunch Styler For All Waves, Curls, and Coils SKIP THE CRUNCH Definition without the crunch. This non-flaking formula with a curl-locking blend provides a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and...

      $36.95 - $65.95
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    • Devacurl Flexible Hold Hair Spray
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      DevaCurl

      Devacurl Flexible Hold Hair Spray

      No-Crunch Finishing Styler For All Waves, Curls, and Coils STAY PUT STYLE WITH FLEXIBILITY A wind and humidity resistant spray that gives you flexible hold, frizz control and shine. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts...

      $36.95
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    • DevaCurl SuperCream
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      DevaCurl

      DevaCurl SuperCream

      Rich Coconut-Infused Definer For Coarse Waves, Curls, and Coils MEET OUR SUPERHERO STYLER This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control. Fragrance: Warm...

      $38.95
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    • DevaCurl Plumping Primer
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      DevaCurl

      DevaCurl Plumping Primer

      Body-Building Gelée For Medium to Coarse Waves, Curls, and Coils PLUMP IT UP Previously B'Leave-In, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness,...

      $28.95 - $43.00
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    • MoroccanOil Volumizing Mousse
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      Moroccanoil

      MoroccanOil Volumizing Mousse

      Give your hair instant volume and lift with Moroccanoil Volumizing Mousse for medium to fine hair. This weightless styling volumizer builds body and creates lift without stickiness. Our flake free formula with medium, flexible hold provides a...

      $28.00
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    • MoroccanOil Thickening Lotion
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      Moroccanoil

      MoroccanOil Thickening Lotion

      Fast track to instant fullness! Moroccanoil Thickening Lotion strengthens hair with quinoa proteins and thickens each individual strand for instant expansion and long lasting body. This unique hair lotion is formulated with a blend of vitamins and argan...

      $29.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.