null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • Kenra
  • Sun Bum
  • DevaCurl
  • Redken
  • Moroccanoil
  • AG
  • Suavecito
  • J Beverly Hills
  • Joico
  • It's A 10
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • GiGi
  • Malibu C
  • Sebastian
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • American Crew
  • Living proof
  • Alterna
  • bareMinerals
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Matrix
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Macadamia Professional
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Duo
  • Herbacin
  • K18
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Celeb Luxury
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Onesta
  • Sukesha
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sta-Rite
  • D:fi
  • View all Brands

    • Finishing

    • DevaCurl Ultra Defining Gel 12 oz
      Quick view

      DevaCurl

      Devacurl Ultra Defining Gel

      Strong Hold No-Crunch Styler For Medium to Coarse Waves, Curls, and Coils DEFINE GAME STRONG Definition without the crunch. This non-flaking formula with a strong curl-locking blend provides a non-sticky curl cast that defines, fights frizz, and...

      $39.95 - $71.95
      View Details
    • DevaCurl Styling Cream
      Quick view

      DevaCurl

      DevaCurl Styling Cream

      Touchable Moisturizing Definer For Medium to Coarse Waves, Curls, and Coils KICK YOUR STYLE UP A KNOTCH Get totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a...

      $41.95
      Choose Options
    • DevaCurl Moisture Seal
      Quick view

      DevaCurl

      DevaCurl Moisture Seal

      Hydrating Finishing Spray For All Waves, Curls, and Coils A FINISHING TOUCH OF MOISTURE Previously Set It Free, now Moisture Seal. This lightweight formula with a moisture-locking blend brings much-needed hydration to dry curls helping to fight frizz...

      $36.95
      View Details
    • DevaCurl Light Defining Gel
      Quick view

      DevaCurl

      DevaCurl Light Defining Gel

      Soft Hold No-Crunch Styler For All Waves, Curls, and Coils SKIP THE CRUNCH Definition without the crunch. This non-flaking formula with a curl-locking blend provides a non-sticky curl cast that enhances shape, fights frizz, and amplifies shine and...

      $39.95 - $65.95
      Choose Options
    • Devacurl Flexible Hold Hair Spray
      Quick view

      DevaCurl

      Devacurl Flexible Hold Hair Spray

      No-Crunch Finishing Styler For All Waves, Curls, and Coils STAY PUT STYLE WITH FLEXIBILITY A wind and humidity resistant spray that gives you flexible hold, frizz control and shine. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts...

      $39.95
      Choose Options
    • DevaCurl SuperCream
      Quick view

      DevaCurl

      DevaCurl SuperCream

      Rich Coconut-Infused Definer For Coarse Waves, Curls, and Coils MEET OUR SUPERHERO STYLER This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control. Fragrance: Warm...

      $41.95
      Choose Options
    • DevaCurl Plumping Primer
      Quick view

      DevaCurl

      DevaCurl Plumping Primer

      Body-Building Gelée For Medium to Coarse Waves, Curls, and Coils PLUMP IT UP Previously B'Leave-In, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness,...

      $30.95 - $61.95
      Choose Options
    • MoroccanOil Volumizing Mousse
      Quick view

      Moroccanoil

      MoroccanOil Volumizing Mousse

      Give your hair instant volume and lift with Moroccanoil Volumizing Mousse for medium to fine hair. This weightless styling volumizer builds body and creates lift without stickiness. Our flake free formula with medium, flexible hold provides a...

      $32.00
      Choose Options
    • MoroccanOil Thickening Lotion
      Quick view

      Moroccanoil

      MoroccanOil Thickening Lotion

      Fast track to instant fullness! Moroccanoil Thickening Lotion strengthens hair with quinoa proteins and thickens each individual strand for instant expansion and long lasting body. This unique hair lotion is formulated with a blend of vitamins and argan...

      $32.00
      Choose Options
    • MoroccanOil Texture Clay
      Quick view

      Moroccanoil

      MoroccanOil Texture Clay

      A moldable clay that defines and sculpts to create natural looks with a matte finish and strong hold. Moroccanoil Texture Clay features a blend of argan oil, shea butter and bentonite clay for piecey, roughed up styles. Achieve customizable versatility...

      $32.00
      Choose Options
    • MoroccanOil Smoothing Lotion
      Quick view

      Moroccanoil

      MoroccanOil Smoothing Lotion

      For effortless styling that leaves hair soft and smooth, try this all-in-one blow dry hair lotion. Infused with expertly blended technologies from best selling Moroccanoil products, including nourishing argan oil, argan butter, Vitamin E and essential...

      $36.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.