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Westside Beauty Supply

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    • Curl Enhancing

    • DevaCurl Leave In Decadence
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      DevaCurl

      DevaCurl Leave In Decadence

      HIGHLY HYDRATING This quick-absorbing, leave-in conditioner with a moisture preserving blend quenches dry, coarse curls leaving them nourished and soft with frizz control and shine. Fragrance:Green Oasis; A refreshing, clean scent that starts with...

      $36.95
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    • Sun Bum Curls & Waves Detangler
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      Sun Bum

      Sun Bum Curls & Waves Detangler

      Our curly and wavy hair crew uses this lightweight detangler, with Kukui Nut Oil and Monoi Coconut Oil, to soften, tame and smooth hair. Our Curls & Waves Detangler helps soften, tame and smooth curls with a protective conditioning moisture layer...

      $14.99
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    • Sun Bum Curls & Waves Conditioner
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      Sun Bum

      Sun Bum Curls & Waves Conditioner

      Our curly and wavy haired crew loves this conditioner that uses Kukui Nut Oil and Monoi Coconut Oil to make every bend, wave, and curl feel a little extra love. Our Curls & Waves Conditioner helps soften and detangle while infusing your hair with...

      $9.99
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    • DevaCurl Wash Day Wonder Detangler
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      DevaCurl

      DevaCurl Wash Day Wonder Detangler

      Time-Saving Slip Detangler For Medium to Coarse Waves, Curls, and Coils CUT YOUR DETANGLING TIME! This slip-enhancing formula with the Tangle-Release Complex melts away tangles to ease wash day and styling so tangle-prone curls are softer and more...

      $37.95
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    • AG Curl Thrive Conditioner
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      AG

      AG Curl Thrive Conditioner

      Curl confidence is rooted in moisture. Quench parched strands with Curl Thrive conditioner, a luxurious and hydrating formula that fights frizz and helps define curls. Quinoa protein, pea peptides and silk amino acids help moisturize and strengthen the...

      $26.50 - $69.95
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    • DevaCurl One Condition Original
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      DevaCurl

      DevaCurl One Condition Original

      Rich Cream Conditioner For Medium Waves, Curls, and Coils THINK RICH & CREAMY If you have dry, medium to coarse curls, this rich cream conditioner with a moisture preserving blend hydrates to help fight tangles, control frizz and leave curls...

      $36.95 - $65.95
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    • DevaCurl Heaven In Hair Deep Conditioner
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      DevaCurl

      DevaCurl Heaven In Hair Treatment

      Moisturizing Deep Conditioner For Medium to Coarse Waves, Curls, and Coils Feels like Heaven This deep conditioner with a moisture preserving blend eases detangling and provides dry curls with hydration, definition, bounce, frizz control and shine...

      $38.95 - $65.95
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    • DevaCurl One Conditioner Decadence
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      DevaCurl

      DevaCurl One Conditioner Decadence

      Ultra-Rich Cream Conditioner For Coarse Waves, Curls, and Coils ULTRA CURL QUENCHER If you have dry, coarse curls, this ultra-rich cream conditioner with a moisture preserving blend helps fight tangles, control frizz and leave curls feeling...

      $36.95 - $65.95
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    • DevaCurl One Condition Delight
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      DevaCurl

      DevaCurl One Condition Delight

      Lightweight Cream Conditioner For Fine Waves, Curls, and Coils A LIGHTWEIGHT DREAM If you have dry, fine curls, this lightweight cream conditioner with a moisture preserving blend hydrates to help fight tangles, control frizz and leave curls feeling...

      $36.95 - $65.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.