null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Enjoy
  • Paul Mitchell
  • Kenra
  • ColorProof
  • Suavecito
  • Redken
  • Moroccanoil
  • Loma
  • Nioxin
  • OPI
  • Sun Bum
  • Pureology
  • DevaCurl
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Sebastian
  • Curls & Potions
  • Joico
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • J Beverly Hills
  • Olaplex
  • ABBA
  • AG
  • Palladio
  • Satin
  • X5
  • FROMM
  • Matrix
  • Original Sprout
  • Brandon Femme
  • Formula 18
  • Wavertree & London
  • Ardell
  • Colure
  • Manic Panic
  • Cricket
  • DermOrganic
  • Hempz
  • Pulp Riot
  • Zerran
  • Clairol
  • Grande Cosmetics
  • Duo
  • K18
  • Macadamia Professional
  • SkinJoy
  • ULTRA
  • American Crew
  • B&D
  • bareMinerals
  • HairArt
  • Hayashi
  • Herbacin
  • Made D'Amore
  • Sorbie
  • Wella
  • Big Sexy Hair
  • blinc
  • Classic
  • FiberTech
  • Godefroy
  • Keracolor
  • Keratin Complex
  • Nail Tek
  • Punky Colour
  • Style Edit
  • Sukesha
  • SuperNail
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • Je Veux
  • L'OREAL
  • Pravana
  • Seche
  • Sta-Rite
  • D:fi
  • Danger Jones
  • Davina
  • ELC Dao of Hair
  • Gena
  • Hot Tools
  • IBD
  • It's A 10
  • Mastey
  • Mr Pumice
  • Neuma
  • Shuga
  • Smoothies
  • St Tropez
  • WAHL
  • Betty Dain
  • Biosilk
  • View all Brands

    • Conditioner

    • Number 4 Volumizing Conditioner
      Quick view

      Number 4

      Number 4 Volumizing Conditioner

      With its unique lightweight formula,it commits to undercover configurations of fuller hair,amplified volume,startling shine and endless body.Its detangling power will assure that no matter how humid the after party venue is, your hair will definitely...

      $8.95 - $40.95
      Choose Options
    • Redken Frizz Dismiss Conditioner NEW Packaging packaging change
      Quick view

      Redken

      Redken Frizz Dismiss Conditioner

      Redken Frizz Dismiss Conditioner is an anti-frizz conditioner that has a gentle, sulfate-free and sodium chloride-free formula to tame frizzy hair, increase smoothness and enhance shine. This conditioner is made with Redken's Smoothing Complex featuring...

      $27.95 - $55.95
      Choose Options
    • Nioxin Scalp Relief Conditioner
      Quick view

      Nioxin

      Nioxin Scalp Relief Conditioner

      Made for Sensitive, Dry and Itchy Scalp Nioxin Scalp Relief Conditioner is the second step of a three part regimen specially formulated to soothe the scalp and leave the hair feeling nourished. Formulated without parabens and colorants. With Aloe Vera...

      $24.00
      Choose Options
    • Nioxin Scalp Relief Kit
      Quick view

      Nioxin

      Nioxin Scalp Relief Kit

      SOOTHES THE SCALP WHILE HELPING THICKEN THE HAIR FROM THE 1ST USE FREE OF PARABENS, SULFATES AND COLORANTS More than ¾ of consumers who tried it felt their scalp relieved and comforted**Based on a consumer test, where subjects with scalp...

      $45.50
      Add to Cart
    • Keracolor Color + Clenditioner
      Quick view

      Keracolor

      Keracolor Color + Clenditioner

      All in one Cleanser, color and conditioner Vibrant color on pre-lightened hair Refresh faded color between touch-ups Use as a toner to remove unwanted tones or intensify others Can be layered to create more intense color Sulfate, paraben and...

      $23.95
      Choose Options
    • Enjoy Holistic D-Lux Conditioner
      Quick view

      Enjoy

      Enjoy Holistic D-Lux Conditioner

      pH 4.0-5.0 D-Lux Conditioners leaves the hair incredible soft and manageable. Directions for Use: After cleansing, rinse and remove excess water from hair. Apply ENJOY holistic D-Lux Conditioner and comb through hair. Leave...

      $35.95 - $79.95
      Choose Options
    • Neuma reNeu Conditioner new packaging Neuma reNeu Conditioner old packaging
      Quick view

      Neuma

      Neuma reNeu Conditioner

      Lightweight, nourishing, color-extending formula for all hair and scalp types Enhances hair and scalp condition, detangles and helps control frizz and flyaways Sunflower seed oil helps balance oily hair & scalp Peppermint Leaf helps reduce...

      $43.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.