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Westside Beauty Supply

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    • Conditioner

    • Loma Fortifying Repairative Tonic
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      Loma

      Loma Fortifying Repairative Tonic

      Loma Treatments are rich in Alpha Hydroxy acids and anti-oxidants to propel hair color, while adding protection from the elements. Color Catalyst, bleach catalyst and wearable reconstructor! Appropriate for all hair types. Instant strength and color...

      $32.95 - $65.95
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    • Loma Moisturizing Treatment
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      Loma

      Loma Moisturizing Treatment

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Deeply penetrating conditioner to add moisture, strength and shine. For all hair...

      $11.95 - $49.95
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    • Loma Nourishing Conditioner
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      Loma

      Loma Nourishing Conditioner

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Instantaneous conditioner to repair damaged hair for healthy results. For dry,...

      $12.95 - $54.95
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    • Loma Leave-In Conditioner Spray
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      Loma

      Loma Leave-In Conditioner Spray

       Instant detangling spray with sea salt to add texture and volume For all hair types especially fine and limp Ideal on all color treated hair types to close the cuticle, protect the hair and extend color vibrancy Aromatherapy of Pear Key...

      $20.95
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    • Loma Daily Conditioner
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      Loma

      Loma Daily Conditioner

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Instant, light weight conditioner for shine, detangling and thermal protection. For...

      $10.95 - $45.95
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    • VolumeBloom Conditioner
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      Biolage

      Biolage VolumeBloom Conditioner

      Fine hair lacks volume and can be difficult to style. Inspired by nature's expanding cotton flower, Biolage VOLUMEBLOOM Conditioner plumps fine hair with long-lasting bouncy volume. Give her hair 70% more volume after just one application*. Conditions...

      $24.00 - $48.00
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    • Ultra HydraSource Conditioner
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      Biolage

      Biolage Ultra HydraSource Conditioner

      Very dry hair can be difficult to manage, lacking in shine and moisture. Inspired by the aloe plant that never seems to dry, Biolage ULTRA HYDRASOURCE Conditioner for very dry hair helps optimize moisture balance, intensely conditioning for healthy...

      $24.00 - $42.00
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    • SmoothProof Conditioner
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      Biolage

      Biolage SmoothProof Conditioner

      Frizzy hair is often difficult to manage in humid weather. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Conditioner for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Detangles and defrizzes...

      $24.00 - $42.00
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    • Quick view

      Biolage

      Biolage HydraSource Mask

      Dry hair often looks dull and lacks manageability. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE moisturizing hair mask helps optimize moisture balance for healthy looking hair. Moisturizing hair mask instantly and deeply...

      $30.00
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    • Detangling Solution
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      Biolage

      Biolage HydraSource Detangling Solution

      Dry hair can be prone to breakage and lacks manageability and shine. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE Detangling solution for dry hair helps optimize moisture balance for healthy looking hair. Instantly renews...

      $24.00 - $42.00
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    • HydraSource Conditioning Balm
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      Biolage

      Biolage HydraSource Conditioning Balm

      Dry hair is often difficult to detangle, lacking softness and shine. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE Conditioning Balm helps optimize moisture balance for healthy looking hair. Give her up to 15X more moisturized...

      $24.00 - $52.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.