null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $75

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • AG
  • DevaCurl
  • Kenra
  • Sun Bum
  • Redken
  • Moroccanoil
  • J Beverly Hills
  • Joico
  • It's A 10
  • Suavecito
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • Sebastian
  • GiGi
  • Malibu C
  • Crome
  • All-Nutrient
  • Number 4
  • Curls & Potions
  • American Crew
  • Biolage
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • Living proof
  • Alterna
  • bareMinerals
  • Matrix
  • Olaplex
  • Aquage
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Formula 18
  • FROMM
  • Hempz
  • Ardell
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Macadamia Professional
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Uhai
  • Duo
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Onesta
  • Sta-Rite
  • SuperNail
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • View all Brands

    • Hair

    Everything you need for beautiful hair!

    • Enjoy Therapeutic Volumizing Conditioner
      Quick view

      Enjoy

      Enjoy Therapeutic Volumizing Conditioner

      Enjoy Therapeutic Volumizing Conditioner is ideal for fine and thinning hair. This conditioner invigorates, fortifies, and revitalizes your locks while stimulating the hair and scalp. This conditioner contains ingredients that give you a scalp cooling...

      $21.95 - $53.95
      Choose Options
    • Enjoy Texturizer
      Quick view

      Enjoy

      Enjoy Texturizer

      A multi dimensional wax based texturizer used to create definition, separation, volume and flexibility. Ideal for creating beachy texture and waves. USAGE: SHAKE WELL BEFORE USE. Lightly mist into damp or dry hair and style as desired. Apply...

      $21.95
      Choose Options
    • Enjoy Texture Cream
      Quick view

      Enjoy

      Enjoy Texture Cream

      Give your hair texture, separation and volume without weighting it down. Great for spiking, flips, defining and enhancing curls. Easy to use on all hair types. Contains no waxes or oils. Rinses out easily USAGE: For a softer feel, mix with Enjoy Shine...

      $19.95
      Choose Options
    • Enjoy Super Hydrating Conditioner
      Quick view

      Enjoy

      Enjoy Super Hydrating Conditioner

       This ultra moisturizing conditioner provides intense moisture, strengthening and smoothness that lasts. It leaves weak, dehydrated or overly curly hair soft and frizz free. pH 4.5-5.5 USAGE: After cleansing with the Enjoy shampoo of choice, rinse...

      $25.95 - $62.95
      Choose Options
    • Enjoy Straightener
      Quick view

      Enjoy

      Enjoy Straightener

      Straighten and control coarse or curly hair. Leaves hair feeling soft and smooth. Works on even the most difficult hair without building up. USAGE: After blow drying and straightening, follow up with a flat iron, Shine and Smooth, or Shine Spray...

      $22.95
      Choose Options
    • Enjoy Stimulator
      Quick view

      Enjoy

      Enjoy Stimulator

      A daily leave in scalp treatment with topical ingredients that help deliver important nutrients which are vital in improving the appearance of fine and thinning hair.  

      $44.95
      Choose Options
    • Enjoy Shine and Smooth
      Quick view

      Enjoy

      Enjoy Shine and Smooth

      Eliminates frizz and makes hair soft and silky without weighing it down. Adds incredible shine and smoothness to any style or hair type. Great for hair and skin. Locks in moisture, blocks out humidity. USAGE: Great for the skin, helps to lock in...

      $20.95
      Choose Options
    • Enjoy Shaping Lotion
      Quick view

      Enjoy

      Enjoy Shaping Lotion

      Shaping Lotion: Soft defined curls, texture and shine. Create voluptuous flexible body and volume. Soft control and styling. USAGE: Use with a blow dryer and brush for soft volume. Great as a grooming lotion for short styles.

      $23.95
      Choose Options
    • Enjoy Protect and Shine
      Quick view

      Enjoy

      Enjoy Protect and Shine

      Gives a high gloss finish for all hair types while providing superior protection from heat styling. Leaves hair feeling smooth, frizz free, and helps to block out humidity. Great for deodorizing hair with a light finish. pH 3.5-4.5 USAGE: SHAKE WELL...

      $21.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.