null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • AG
  • DevaCurl
  • Kenra
  • Sun Bum
  • Redken
  • Moroccanoil
  • J Beverly Hills
  • Joico
  • It's A 10
  • Suavecito
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • Sebastian
  • GiGi
  • Malibu C
  • Crome
  • Number 4
  • All-Nutrient
  • SuperNail
  • Curls & Potions
  • American Crew
  • Biolage
  • Living proof
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Olaplex
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Formula 18
  • FROMM
  • Hempz
  • Macadamia Professional
  • Ardell
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Uhai
  • Duo
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Onesta
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • View all Brands

    • Black Cobra

    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.