null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Onesta
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Organic

    • Loma Moisturizing Treatment
      Quick view

      Loma

      Loma Moisturizing Treatment

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Deeply penetrating conditioner to add moisture, strength and shine. For all hair...

      $9.50 - $42.00
      Choose Options
    • Loma Nourishing Conditioner
      Quick view

      Loma

      Loma Nourishing Conditioner

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Instantaneous conditioner to repair damaged hair for healthy results. For dry,...

      $10.50 - $46.00
      Choose Options
    • Loma Daily Conditioner
      Quick view

      Loma

      Loma Daily Conditioner

      Loma Conditioners contain highly effective reconstructive ingredients, rich in amino acids to repair the hair and maintain moisture balance. No Parabens or Glutens. Instant, light weight conditioner for shine, detangling and thermal protection. For...

      $9.00 - $38.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.