null
Toggle menu
(831) 479-1026
Westside Beauty Supply

25% OFF EVERYTHING!

Use code BEAUTY25 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • OPI
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • Crome
  • Suavecito
  • SuperNail
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • FROMM
  • Onesta
  • Ardell
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Nail Tek
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • View all Brands

    • Treatments

    • Enjoy Hair Mask
      Quick view

      Enjoy

      Enjoy Hair Mask

      Intensive smoothing mask for enriching dry and unruly hair. Leaves your hair feeling soft, silky and easy to manage. pH 4.5 – 5.5 USAGE: For a more intense treatment, apply ENJOY Intensive Reconstructing Spray before the ENJOY Hair Mask. You may...

      $28.95
      Choose Options
    • Enjoy Conditioning Spray
      Quick view

      Enjoy

      Enjoy Conditioning Spray

      Recommended for all hair types. Detangles the hair, adds moisture and protection without weighing it down. Leave it in or rinse it out. Excellent for frizz control. Low pH of 3.5 – 4.5 closes cuticle and locks in hair color. pH 3.5 – 4...

      $21.95
      Choose Options
    • Nioxin System 1 Scalp Treatment
      Quick view

      Nioxin

      Nioxin System 1 Scalp Treatment

      System 1 is specially designed for normal to thin-looking, fine, natural hair. It amplifies hair texture while refreshing the scalp and delivering a healthy shine. System 1 amplifies hair texture while protecting against breakage. Nioxin System 1 Scalp...

      $26.00 - $42.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.