null
Toggle menu
(831) 479-1026
Westside Beauty Supply

25% OFF EVERYTHING!

Use code BEAUTY25 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • OPI
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • Crome
  • Suavecito
  • SuperNail
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • FROMM
  • Onesta
  • Ardell
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Nail Tek
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • View all Brands

    • Treatments

    • Nioxin System 2 Scalp Treatment
      Quick view

      Nioxin

      Nioxin System 2 Scalp Treatment

      System 2 is specially designed for noticeably thinning, fine, natural hair. It delivers denser looking hair and a healthy shine while protecting the scalp. Nioxin System 2 Scalp Treatment for noticeably thinning, fine natural hair, a volumizing leave on...

      $26.00 - $42.00
      Choose Options
    • Enjoy Volumizing Conditioner
      Quick view

      Enjoy

      Enjoy Volumizing Conditioner

      Great for fine or limp hair that craves moisture and body, this daily conditioner infuses lightweight moisture to hair while enhancing fullness and shine. pH 4.5-5.5 Resurrection Plant – Invigorates Tamarind Extract – Revitalizes &...

      $22.95 - $54.95
      Choose Options
    • Enjoy Therapeutic Volumizing Conditioner
      Quick view

      Enjoy

      Enjoy Therapeutic Volumizing Conditioner

      Enjoy Therapeutic Volumizing Conditioner is ideal for fine and thinning hair. This conditioner invigorates, fortifies, and revitalizes your locks while stimulating the hair and scalp. This conditioner contains ingredients that give you a scalp cooling...

      $21.95 - $53.95
      Choose Options
    • Enjoy Super Hydrating Conditioner
      Quick view

      Enjoy

      Enjoy Super Hydrating Conditioner

       This ultra moisturizing conditioner provides intense moisture, strengthening and smoothness that lasts. It leaves weak, dehydrated or overly curly hair soft and frizz free. pH 4.5-5.5 USAGE: After cleansing with the Enjoy shampoo of choice, rinse...

      $25.95 - $62.95
      Choose Options
    • Enjoy Luxury Conditioner
      Quick view

      Enjoy

      Enjoy Luxury Conditioner

      Smooth, moisturize and soften the hair while indulging yourself in an incredible soothing and luxurious experience. pH 4.5 – 5.5 USAGE: This product may be used for shaving and moisturizing the skin. For best results, comb product through hair...

      $28.95 - $69.95
      Choose Options
    • Enjoy Leave In Conditioner
      Quick view

      Enjoy

      Enjoy Leave In Conditioner

      Recommended for all hair types. This product gives the hair “extra” moisture, detangling, and protection. Leave in or rinse out. Excellent for softness and frizz control. Longer lasting color. Tip: May be applied to skin as a moisturizer...

      $22.95
      Choose Options
    • Enjoy Intensive Reconstructing Spray
      Quick view

      Enjoy

      Enjoy Intensive Reconstructing Spray

      An amino acid reconstructing booster to be used with ENJOY Instant Reconstructor or ENJOY Hair Mask making them a minimum of 10x stronger. Use once a week as needed to recondition distressed, weak or over processed hair. Bonds color, enhances chemical...

      $28.95
      Choose Options
    • Enjoy Instant Reconstructing Conditioner
      Quick view

      Enjoy

      Enjoy Instant Reconstructing Conditioner

      Give your hair new life and vitality instantly! Our Instant Reconstructor features low molecular weight keratin amino acids (90-150mw) that penetrate and repair weak, over processed hair. Eliminates frizz and helps prolong your hair color without...

      $21.95 - $52.95
      Choose Options
    • Enjoy Hydrating Conditioner
      Quick view

      Enjoy

      Enjoy Hydrating Conditioner

      Create smoothness, softness and shine while eliminating frizz and detangling your hair. Color Safe for all hair types. pH 3.5 – 4.5 USAGE: For best results, comb or brush this product through the hair before rinsing.

      $21.95 - $53.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.