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Westside Beauty Supply

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    • Waxes, Pomades & Pastes

    • American Crew Defining Paste
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      American Crew

      American Crew Defining Paste

      American Crew Defining Paste is medium hold, low shine styler. Defining Paste is excellent for adding texture or increasing definition with a medium hold and low shine. Beeswax creates a natural pliable hold for all hair lengths including those beyond 2...

      $22.99
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    • American Crew Fiber
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      American Crew

      American Crew Fiber

      American Crew Fiber is a fiber-like product that adds thickness, fullness and texture to the hair. Fiber provides a strong, pliable hold with a matte finish. Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. This...

      $12.99 - $22.99
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    • American Crew Pomade
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      American Crew

      American Crew Pomade

      American Crew Classic Pomade is a water-based formula that will help you create almost any style and provides medium hold and high shine. Extremely versatile water-based formula rinses clean and offers smooth control with shine. Works well for curly or...

      $12.99 - $22.99
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    • Loma Forming Paste
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      Loma

      Loma Forming Paste

      Mold – Sculpt – Form – Low shine with maximum hold For all hair types This unique clay based Forming Paste will give complete control and holding power to any desired look with a matte finish Aromatherapy of Mango and Orange Key...

      $23.95
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    • Loma Fiber Putty
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      Loma

      Loma Fiber Putty

      Texture – Piece – Define Medium shine with a medium to firm hold For all hair types especially fun and funky This medium firm holding fibrous styling putty rocks Aromatherapy of Orange and Tangerine Key Ingredients: Shea Butter...

      $23.95
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    • Loma CrĂ©me Pomade
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      Loma

      Loma Créme Pomade

       Shape – Create – Control – Shine For all hair types Medium hold with high shine This creamy rich pomade has the perfect amount of hold and shine to create fun lasting results Water-soluble so it rinses clean with never any...

      $23.95
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    • Enjoy Texture
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      Enjoy

      Enjoy Texture

      Adds control and texture to all hair types. Special conditioners add smooth separation. Perfect hold for long lasting results. Directions for Use: Apply a small amount on hands and emulsify (rub into hands). Style as desired.

      $24.95
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    • Enjoy Molding Paste
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      Enjoy

      Enjoy Molding Paste

      This non greasy formula offers moveable texture, and medium flexible hold. Great for smoothing, spiking, and control on all hair types. USAGE: Apply to slightly damp or dry hair. Work product into hair and style as desired.  

      $24.95
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    • Enjoy Dry Wax
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      Enjoy

      Enjoy Dry Wax

      Unique non-greasy pliable, workable and moveable wax without the buildup. USAGE: Heat the wax in the jar with a blow dryer to make Dry Wax more pliable.  

      $24.95
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    • Enjoy Creamy Pomade
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      Enjoy

      Enjoy Creamy Pomade

      A non-greasy, soft-hold pomade that creates moveable texture. Piece and Finger styling at its best. USAGE: Great for smoothing, control and texture. Add ENJOY Shine & Smooth to soften this product. Eliminates frizz on unruly hair.

      $24.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.