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Westside Beauty Supply

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    • Lotions & Creams

    • Living Proof Curl Definer
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      Living proof

      Living Proof Curl Definer

      A conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Key benefits Leaves curls stronger and more defined The Curl System* provides 90% frizz control Forms curl groupings that stay...

      $38.00
      Add to Cart
    • Living Proof Curl Enhancer
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      Living proof

      Living Proof Curl Enhancer

      A lightweight conditioning styler designed to enhance the natural texture of waves and provide frizz protection without weighing down hair for an effortlessly soft + shiny finish. Key benefits: Leaves waves stronger and more defined The Curl System*...

      $38.00
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    • Number 4 Texture Styling Creme
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      Number 4

      Number 4 Texture Styling Creme

      Ideal for all hair and gown lengths. Achieve flexible, pliable, weightless control with light separation and sublime texture. Its anti-frizz condition enhancing formula duos as a styling aid and treatment. Gives texture to transport those “short...

      $8.50 - $32.00
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    • Number 4 Blow Dry Lotion
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      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $8.50 - $32.00
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    • MoroccanOil Smoothing Lotion
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      Moroccanoil

      MoroccanOil Smoothing Lotion

      For effortless styling that leaves hair soft and smooth, try this all-in-one blow dry hair lotion. Infused with expertly blended technologies from best selling Moroccanoil products, including nourishing argan oil, argan butter, Vitamin E and essential...

      $32.00
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    • Moroccan Oil Intense Curl Cream
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      Moroccanoil

      MoroccanOil Intense Curl Cream

      For natural curls and waves that look shiny, shapely and beautifully refreshed, Moroccanoil Intense Curl Cream is a leave in conditioner that moisturizes and fights stubborn frizz without stickiness. Infused with nourishing argan oil and vitamins to keep...

      $34.00
      View Details
    • MoroccanOil Curl Defining Cream
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      Moroccanoil

      MoroccanOil Curl Defining Cream

      Easily activate and define curls while hydrating hair. Moroccanoil Curl Defining Cream is one of our most popular products for curly hair. This argan oil infused curl definer features an advanced heat-activated technology that provides a curl memory...

      $34.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.