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Westside Beauty Supply

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    • Lotions & Creams

    • AG Curl Liquid Effects Styling Lotion
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      AG

      AG Curl Liquid Effects Styling Lotion

      Specially formulated for thick, coarse or harder to control hair, Liquid Effects can be used as a foundational tool to get control of your hair. Long-lasting hold and humidity-resistant, this alcohol-free lotion is loaded with proteins to bring back...

      $26.95
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    • AG Curl Details Defining Cream New Packaging AG Curl Details Defining Cream Old Packaging
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      AG

      AG Curl Details Defining Cream

      A true multitasking product, Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. This defining cream can be used on just-washed hair to achieve soft waves or that second...

      $27.95
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    • AG Curl Beach Bomb Texture Cream
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      AG

      AG Curl Beach Bomb Texture Cream

      Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our C3 Complex to condition and keep your hair healthy while...

      $29.95
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    • Paul Mitchell Fast Form
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      Paul Mitchell

      Paul Mitchell Fast Form Cream Gel

      What it doesSoothes, tames and secures any texture with long-lasting hold; creates great detail and helps reduce drying time. How it worksShea butter, evening primrose, avocado and jojoba oils boost shine and manageability. Added bonus Works wonders on...

      $13.00 - $25.50
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    • DevaCurl Styling Cream
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      DevaCurl

      DevaCurl Styling Cream

      Touchable Moisturizing Definer For Medium to Coarse Waves, Curls, and Coils KICK YOUR STYLE UP A KNOTCH Get totally touchable style. This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control, and a...

      $30.00
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    • DevaCurl SuperCream
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      DevaCurl

      DevaCurl SuperCream

      Rich Coconut-Infused Definer For Coarse Waves, Curls, and Coils MEET OUR SUPERHERO STYLER This multitasking, ultra-rich cream with a hydra-definition blend provides coarse curls with smoothness, shape, shine, and frizz control. Fragrance: Warm...

      $30.00
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    • MoroccanOil Molding Cream
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      Moroccanoil

      MoroccanOil Molding Cream

      Shape, sculpt and design perfectly texturized hair. From backstage looks to street inspired styles, Moroccanoil Molding Cream is a workable, pliable styling cream infused with thickening fibers that create natural looking texture and definition for...

      $28.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.