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(831) 479-1026
Westside Beauty Supply

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    • Gels & Balms

    • Zerran Firm Hold Gel
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      Zerran

      Zerran Firm Hold Gel

      UV and thermal shielding agents enhance this firm support and high volume gel. Non-flaking, alcohol free formula. Firm Gel provides excellent form, firm support and style to your hair. This special alcohol-free formula with natural extracts and...

      $27.00
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    • Enjoy Volumizing Elixir
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      Enjoy

      Enjoy Volumizing Elixir

      This formula styles effortlessly, adding density and texture to fine hair. Gives hair incredible body with long lasting hold. Directions for Use: On clean damp hair, squeeze a small amount into hands and emulsify. Apply to hair and...

      $27.95
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    • Joico JoiGel Firm Styling Gel
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      Joico

      Joico JoiGel Firm Styling Gel

      We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited...

      $27.95
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    • Paul Mitchell Fast Form
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      Paul Mitchell

      Paul Mitchell Fast Form Cream Gel

      What it doesSoothes, tames and secures any texture with long-lasting hold; creates great detail and helps reduce drying time. How it worksShea butter, evening primrose, avocado and jojoba oils boost shine and manageability. Added bonus Works wonders on...

      $13.00 - $25.50
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    • Enjoy Straightener
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      Enjoy

      Enjoy Straightener

      Straighten and control coarse or curly hair. Leaves hair feeling soft and smooth. Works on even the most difficult hair without building up. USAGE: After blow drying and straightening, follow up with a flat iron, Shine and Smooth, or Shine Spray...

      $26.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.