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Westside Beauty Supply

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    • Curl Enhancers

    • DevaCurl Fragrance Free SuperCream
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      DevaCurl

      DevaCurl Fragrance Free SuperCream

      Fragrance-free and hypoallergenic, this multitasking, ultra-rich cream is formulated for those with sensitivities to fragrance, essential oils, dyes, or gluten. The hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz...

      $28.00
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.00
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    • DevaCurl Wave Maker
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      DevaCurl

      DevaCurl Wave Maker

      RIDE THIS WAVE Make waves or curls even more gorgeous. This lightweight cream with a hydra-definition blend provides fine curls with shape and frizz control. Fragrance:Bright Breeze; A crisp, uplifting juicy scent that starts with notes of...

      $28.00
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    • DevaCurl Supreme Defining Gel
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      DevaCurl

      DevaCurl Supreme Defining Gel

      Super-Strong Hold No-Crunch Styler for Medium to Coarse Waves, Curls, and Coils TAKE IT TO THE MAX Previously Arc AnGel™ Gel, now Supreme Defining Gel. Definition without the crunch. This non-flaking formula with our strongest curl-locking...

      $26.00 - $48.00
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    • DevaCurl Defining Spray Gel
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      DevaCurl

      DevaCurl Defining Spray Gel

      Strong Hold No-Crunch Styler For All Waves, Curls, and Coils NEED A TEXTURE BOOST? Previously Curl Maker, now Defining Spray Gel. This non-flaking formula with a strong curl-locking blend provides definition to enhance your natural texture...

      $24.00
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    • AG Curl Recoil Curl Activator 
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      AG

      AG Curl Recoil Curl Activator

      Nothing defines, maintains and moisturizes curls like AG Recoil. Rich in our exclusive Curl Creating Complex (C3), Recoil separates and holds without stiffness or stickiness, even in high humidity. Curl Factor: 1 2 3 4 5 Recoil curl activator is made...

      $22.00 - $46.50
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    • AG Curl Spray Gel Thermal Setting Spray
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      AG

      AG Curl Spray Gel Thermal Setting Spray

      Spray Gel creates long lasting, flexible hold and shine. Can be used with curling irons, hot rollers, or a round brush and blow dryer to create soft or firm curls. Loaded with silk and keratin protein for strength, Spray Gel also acts as a thermal...

      $27.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.