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Westside Beauty Supply

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    • Styling

    • DevaCurl Fragrance Free SuperCream
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      DevaCurl

      DevaCurl Fragrance Free SuperCream

      Fragrance-free and hypoallergenic, this multitasking, ultra-rich cream is formulated for those with sensitivities to fragrance, essential oils, dyes, or gluten. The hydra-definition blend provides coarse curls with smoothness, shape, shine and frizz...

      $28.00
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    • DevaCurl FlexFactor
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      DevaCurl

      DevaCurl FlexFactor

      Curl Protection & Retention Primer For All Waves, Curls, and Coils FLEX YOUR STYLE Flex your style from blowouts to braids to twist outs and back to your natural texture—while reducing damage by up to 55%! This heat and UV...

      $28.00
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    • Number 4 Thermal Styling Spray
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      Number 4

      Number 4 Thermal Styling Spray

      Performs as a barrier between you and the daily use of hot tools. Ooh la la! It sets curls for long lasting effect and hold without stiffness or flaking. Our conditioning properties deliver nourishment and astonishing satorial possibilities. Perfect for...

      $8.50 - $30.00
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    • Number 4 Texture Styling Creme
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      Number 4

      Number 4 Texture Styling Creme

      Ideal for all hair and gown lengths. Achieve flexible, pliable, weightless control with light separation and sublime texture. Its anti-frizz condition enhancing formula duos as a styling aid and treatment. Gives texture to transport those “short...

      $8.50 - $32.00
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    • Number 4 Support Solution
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      Number 4

      Number 4 Support Solution

      Controls and provides stylistic moral support while nourishing, conditioning and moisturizing during styling and restyling ‘til you feel it is time to get out of the car and actually walk into the party. The perfect product for the most tailored of...

      $8.50 - $30.00
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    • Number 4 Styling Foam
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      Number 4

      Number 4 Styling Foam

      A full altitude hair sculpting, curl enhancing, style defining little secret for blow-drying with inter-medium hold and humidity-resistant (Miami-ready) foam. Root booster, stiletto-free power lift and UV protection that nourishes, conditions and...

      $8.50 - $30.00
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    • Number 4 Firm Hold Gel
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      Number 4

      Number 4 Firm Hold Gel

      Achieves style, body, control and shine while keeping things flexible and touchable... oh dear! Pause, gasp and continue reading. Its UV Color Protection Power Shield™ makes a stylistic statement with no stickiness or flaking so you can enjoy it...

      $8.50 - $28.00
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    • Number 4 Blow Dry Lotion
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      Number 4

      Number 4 Blow Dry Lotion

      Provides superior weightless and thermal protection plus the benefits of a styling treatment in a multi-dimensional humidity-resistant formula that delivers smooth, long-lasting styling support while maintaining equilibrium on this season’s...

      $8.50 - $32.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.