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Westside Beauty Supply

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    • Styling

    • Redken Brews Men's Extra Clean Hold Gel
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      Redken

      Redken Brews Men's Extra Clean Hold Gel

      Redken Brews Extra Clean Gel provides men's hairstyles with lightweight control and a barely there, no crunch finish. The lightweight formula offers an extra clean feel to guarantee a smooth hold for your style with no stickiness or flakey residue...

      $21.95
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    • Aquage Transforming Paste
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      Aquage

      Aquage Transforming Paste

      Powerful texturizing product combines the flexibility of a wax with the hold of a hairspray Non-greasy, tacky formula lets you direct hair with fingers to create lasting texture with a satin finish Turns hands into the ultimate...

      $26.00
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    • Aquage Working Hairspray
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      Aquage

      Aquage Working Hairspray

      Firm-hold, non-aerosol hairspray with a workable dry-down period  Excellent thermal styling product that can be used as a setting lotion to build body and increase hold Directs the style flow, creates texture and increases the level of hold with...

      $7.50 - $39.95
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    • Aquage Uplifting Foam
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      Aquage

      Aquage Uplifting Foam

      Weightless volume-building styling product Pinpoint delivery system concentrates the spray pattern at the root area for maximum volume and lift away from the scalp To create maximum lift and volume while blow-drying Hair will remain soft and pliable...

      $7.50 - $20.00
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    • Aquage Thickening SprayGel
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      Aquage

      Aquage Thickening SprayGel

      Revolutionary, firm-hold, styling spray utilizes breakthrough Ultraflex®polymer technology Unique formula dramatically thickens and strengthens fine, thin hair that lacks body and vitality Ideal for use on short to medium length styles

      $6.25 - $18.00
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    • Aquage Straightening UltraGel
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      Aquage

      Aquage Straightening UltraGel

      Blend of ultra-light silicones and sea fennel oil for blow drying curly and unruly hair Unique styling gel transforms hard to manage hair into smooth, silky- straight texture Provides excellent slip during blow-drying Smoothes, silkens and...

      $26.00
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    • Aquage Sea Salt Texturizing Spray
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      Aquage

      Aquage Sea Salt Texturizing Spray

      Volume-building styling spray infused with magnesium-rich Dead Sea salts adds thickness and helps creates random texture Provides firm-hold and dramatically increases volume without stiffness Enhances strand separation and definition

      $6.25 - $18.00
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    • Aquage Defining Gel
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      Aquage

      Aquage Defining Gel

      Flexible hold gel unites hair strands, controls curl, defines texture and eliminates frizz Designed to be used on wet hair Gives curls ultimate hold and control, leaving strands with a high gloss finish Ideal product for naturally...

      $6.25 - $18.00
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    • Aquage Curl Defining Creme
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      Aquage

      Aquage Curl Defining Creme

      A highly-emollient styling creme that moisturizes strands as it creates soft, silky diffused curls without frizz Eliminates frizz on naturally curly or permed hair Defines strands while keeping curls soft, silky and pliable

      $20.00
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    • AG Style Hard Jel Extra Firm Hold Gel
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      AG

      AG Style Hard Jel Extra Firm Hold Gel

      Ideal for slicked back styling with enormous shine, extra-firm Hard Jel has all-day staying power. Alcohol-free and humidity resistant, Hard Jel is guaranteed not to buildup or flake. Hold Factor: 4/5 Alcohol-free – formulated in a soothing...

      $18.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.