null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • GALentines
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Onesta
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Volumizing

    • AG Volume Thikk Wash Volumizing Shampoo 
      Quick view

      AG

      AG Volume Thikk Wash Volumizing Shampoo

      Thikk Wash’s weightless formulation effectively boosts volume in fine to medium hair by using an abundance of body building panthenol, keratin and silk proteins. Full, healthy hair, with a refreshing satsumi fragrance.  pH 4.5-5.5 Thikk Wash...

      $26.95 - $69.95
      Choose Options
    • Joico JoiFull Volumizing Shampoo
      Quick view

      Joico

      Joico JoiFull Volumizing Shampoo

      Joico JoiFULL Volumizing Shampoo has gentle cleanser that wash away excess oil and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness. It’s full-on thick, bouncy hair with the ease...

      $23.95
      Add to Cart
    • Colure Body Volume Shampoo
      Quick view

      Colure

      Colure Body Volume Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This featherweight, Body Volume Shampoo is excellent for gently cleansing and volumizing damaged and stressed out...

      $9.00 - $50.00
      Choose Options
    • VolumeBloom Shampoo
      Quick view

      Biolage

      Biolage VolumeBloom Shampoo

      Fine hair lacks volume and can be difficult to style. Inspired by nature's expanding cotton flower, Biolage VOLUMEBLOOM Shampoo plumps fine hair with long-lasting bouncy volume.Give her hair 70% more volume after just one application*. Gentle cleanses...

      $24.00 - $42.00
      Choose Options
    • Redken Volume Injection Shampoo 10 ounce
      Quick view

      Redken

      Redken Volume Injection Shampoo

      Redken's Volume Injection Shampoo is formulated with Redken's Bodifying Complex with Filloxane helps to provide instant volume to fine, flat, or processed hair. This volumizing shampoo lightly cleanses with gentle scalp care, giving hair a volume...

      $25.95 - $51.95
      Choose Options
    • MoroccanOil Extra Volume Shampoo
      Quick view

      Moroccanoil

      MoroccanOil Extra Volume Shampoo

      Extra Volume Shampoo will transform and volumize fine hair from lifeless to lively! It works weightlessly to gently cleanse and add volume to fine, limp hair. Infused with antioxidant rich argan oil and revitalizing nutrients. Including, linden bud...

      $28.00
      Choose Options
    • Nioxin System 4 Cleanser
      Quick view

      Nioxin

      Nioxin System 4 Cleanser

      System 4 is specially designed for noticeably thinning, fine, chemically treated hair. It delivers denser looking hair while protecting the scalp and providing moisture balance to colored hair. Nioxin System 4 Cleanser for noticeably thinning, fine,...

      $26.00 - $52.00
      Choose Options
    • Nioxin System 3 Cleanser
      Quick view

      Nioxin

      Nioxin System 3 Cleanser

      System 3 is specially designed for normal to thin looking, fine, chemically treated hair. It amplifies hair texture while refreshing the scalp and providing moisture balance to colored hair. Nioxin System 3 Cleanser, normal to thin looking, fine,...

      $26.00 - $52.00
      Choose Options
    • Nioxin System 2 Cleanser
      Quick view

      Nioxin

      Nioxin System 2 Cleanser

      System 2 is specially designed for noticeably thinning, fine, natural hair. It delivers denser looking hair and a healthy shine while protecting the scalp. Nioxin System 2 Cleanser is a volumizing cleanser that helps to remove follicle clogging sebum...

      $26.00 - $52.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.