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Westside Beauty Supply

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    • Clarifying

    • K18 Detox Shampoo
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      K18

      K18 Detox Shampoo

      A color-safe, non-stripping clarifying shampoo with the K18PEPTIDE to gently but effectively remove 99% product buildup, 95% sebum + 76% copper for detoxified, refreshed hair. Features & Benefits:   Deeply cleanses hair and scalp: A...

      $38.95
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    • ColorProof Clear It Up Shampoo
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      ColorProof

      ColorProof Clear It Up Shampoo

      Gently clarify, renew and remove color-dulling build-up. Leaves hair amazingly clean, soft and vibrant. Aromas: Coconut & Lemongrass • Extremely gentle and non-stripping, unlike other clarifiers • Revives hair, leaving it clean,...

      $10.95 - $93.95
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    • DevaCurl Scalp De(pH)ense
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      DevaCurl

      DevaCurl Scalp De(pH)ense

      Daily Nourishing & Protecting Serum For All Waves, Curls, and Coils WE’RE (ROOT)ING FOR YOU Trichologist co-developed and formulated with a pH level for a healthy scalp, this non-oily, nourishing serum with the Scalp Re-Balancing...

      $34.95
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    • DevaCurl Scalp Puri(pH)y
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      DevaCurl

      DevaCurl Scalp Puri(pH)y

      Easy-Rinse Exfoliating Spray For All Waves, Curls, and Coils START AT THE ROOT Trichologist co-developed and formulated with a pH level for a healthy scalp, this liquid exfoliator with the Scalp Detoxifying Complex gently removes scalp buildup. Can...

      $34.95
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    • Number 4 Clarifying Shampoo
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      Number 4

      Number 4 Clarifying Shampoo

      A deep cleansing solution. Its unique, low lather formula doesn't strip moisture or color but does strip absurd faux pas. Nutritive to scalp, hair and shower décor. It is the perfect go-to product for anyone desiring a deeper clean without...

      $8.95 - $38.95
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    • Neuma reNeu Clarifying Shampoo new packaging Neuma reNeu Clarifying Shampoo old packaging
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      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $43.95 - $109.95
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    • All-Nutrient ClarpHx Shampoo
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      All Nutrient Care

      All-Nutrient ClarpHx Shampoo

      Ideal for hair that is exposed to pool and well (hard) water ClarpHx® Shampoo is a gentle cleanser containing a unique, sarcosine amino acid that acts as a chelating agent to remove harsh minerals such as iron, calcium, copper, and manganese...

      $24.95 - $35.95
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    • Enjoy Sulfate Free Balancing Shampoo
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      Enjoy

      Enjoy Sulfate Free Balancing Shampoo

      pH 4.5-5.5 Previously called Sulfate Free Shampoo. NEW name, NEW packaging, same GREAT formula. Cleanse and strengthen all hair types with this gentle shampoo. Give the hair strength, smoothness, shine, and frizz control with Cleanse Sensor technology...

      $24.95 - $57.95
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    • Enjoy Clarifying Shampoo
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      Enjoy

      Enjoy Clarifying Shampoo

      pH 4.5-5.5 | Sulfate Free Uniquely designed to thoroughly cleanse the hair without compromising your color or chemical services. One-Step Clarifying and Chelating Shampoo. Removes Product Build-Up, Medication, Chlorine and Minerals from Hard Water...

      $24.95 - $57.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.