null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • AG
  • DevaCurl
  • Kenra
  • Sun Bum
  • Redken
  • Moroccanoil
  • J Beverly Hills
  • Joico
  • It's A 10
  • Suavecito
  • glo Skin Beauty
  • Loma
  • Nioxin
  • OPI
  • Pureology
  • ABBA
  • Sebastian
  • GiGi
  • Malibu C
  • Crome
  • Number 4
  • All-Nutrient
  • SuperNail
  • Curls & Potions
  • American Crew
  • Biolage
  • Living proof
  • No Nothing
  • All Nutrient Care
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Olaplex
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Big Sexy Hair
  • Formula 18
  • FROMM
  • Hempz
  • Macadamia Professional
  • Ardell
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Manic Panic
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • Pulp Riot
  • Zerran
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Uhai
  • Duo
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • HairArt
  • Hayashi
  • Je Veux
  • Nail Tek
  • Sorbie
  • Style Edit
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Onesta
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Cuccio
  • DeMert
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • View all Brands

    • Clarifying

    • ColorProof Clear It Up Shampoo
      Quick view

      ColorProof

      ColorProof Clear It Up Shampoo

      Gently clarify, renew and remove color-dulling build-up. Leaves hair amazingly clean, soft and vibrant. Aromas: Coconut & Lemongrass • Extremely gentle and non-stripping, unlike other clarifiers • Revives hair, leaving it clean,...

      $10.00 - $85.00
      Choose Options
    • DevaCurl Scalp De(pH)ense
      Quick view

      DevaCurl

      DevaCurl Scalp De(pH)ense

      Daily Nourishing & Protecting Serum For All Waves, Curls, and Coils WE’RE (ROOT)ING FOR YOU Trichologist co-developed and formulated with a pH level for a healthy scalp, this non-oily, nourishing serum with the Scalp Re-Balancing...

      $32.00
      Choose Options
    • DevaCurl Scalp Puri(pH)y
      Quick view

      DevaCurl

      DevaCurl Scalp Puri(pH)y

      Easy-Rinse Exfoliating Spray For All Waves, Curls, and Coils START AT THE ROOT Trichologist co-developed and formulated with a pH level for a healthy scalp, this liquid exfoliator with the Scalp Detoxifying Complex gently removes scalp buildup. Can...

      $32.00
      Choose Options
    • Number 4 Clarifying Shampoo
      Quick view

      Number 4

      Number 4 Clarifying Shampoo

      A deep cleansing solution. Its unique, low lather formula doesn't strip moisture or color but does strip absurd faux pas. Nutritive to scalp, hair and shower décor. It is the perfect go-to product for anyone desiring a deeper clean without...

      $8.00 - $36.00
      Choose Options
    • Neuma reNeu Clarifying Shampoo new packaging Neuma reNeu Clarifying Shampoo old packaging
      Quick view

      Neuma

      Neuma reNeu Clarifying Shampoo

      Sulfate-free, color-extending formula for all hair and scalp types Lightweight, nourishing removes product build up from hair and scalp while detangling and smoothing Sunflower seed oil balances oily hair & scalp Peppermint Leaf reduces...

      $42.95 - $104.95
      Choose Options
    • Sun Bum Revitalizing Detox Shampoo
      Quick view

      Sun Bum

      Sun Bum Revitalizing Detox Shampoo

      A must-have in our showers, this sulfate-free shampoo uses Apple Cider Vinegar and Blue Agave for that weekly deep cleanse. Namaste. Our Revitalizing Detox Shampoo uses Apple Cider Vinegar to help deeply, yet gently cleanse impurities including salt...

      $9.99
      View Details
    • All-Nutrient ClarpHx Shampoo
      Quick view

      All Nutrient Care

      All-Nutrient ClarpHx Shampoo

      Ideal for hair that is exposed to pool and well (hard) water ClarpHx® Shampoo is a gentle cleanser containing a unique, sarcosine amino acid that acts as a chelating agent to remove harsh minerals such as iron, calcium, copper, and manganese...

      $24.95 - $35.95
      Choose Options
    • Enjoy Sulfate Free Balancing Shampoo
      Quick view

      Enjoy

      Enjoy Sulfate Free Balancing Shampoo

      pH 4.5-5.5 Previously called Sulfate Free Shampoo. NEW name, NEW packaging, same GREAT formula. Cleanse and strengthen all hair types with this gentle shampoo. Give the hair strength, smoothness, shine, and frizz control with Cleanse Sensor technology...

      $20.95 - $50.95
      Choose Options
    • Enjoy Clarifying Shampoo
      Quick view

      Enjoy

      Enjoy Clarifying Shampoo

      pH 4.5-5.5 | Sulfate Free Uniquely designed to thoroughly cleanse the hair without compromising your color or chemical services. One-Step Clarifying and Chelating Shampoo. Removes Product Build-Up, Medication, Chlorine and Minerals from Hard Water...

      $20.95 - $50.95
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.