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Westside Beauty Supply

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    • Color Protection

    • Crome Blonde In Purple Toning Shampoo
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      Crome

      Crome Blonde In Purple Toning Shampoo

      Sulfate Free Purple Toning Shampoo Neutralizes yellow and brassy tones from bleached, highlighted, naturally blonde and silver/gray hair. Features & Benefits: Gently cleanses without harsh sulfates Moisturizes, softens and protects Restores...

      $20.95 - $42.95
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    • Zerran Blue Shampoo
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      Zerran

      Zerran Blue Shampoo

      Banishes brassiness, keeping blondes and silver cool and sparkling. Enhanced with blue Chamomile Oil and strengthening proteins. Blue shampoo is designed to take the yellow or brassy color from grey, platinum or blond hair with a unique formula of...

      $22.00
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    • Zerran Botanum Shampoo 8oz
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      Zerran

      Zerran Botanum Shampoo

      Botanum is a cream cleansing shampoo for chemically treated hair, created to gently cleanse and soothe your scalp using natural ingredients. This unique vegan formula aligns chemically distorted cuticles and assists in the structural renewal of the...

      $18.95 - $47.95
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    • K18 Damage Shield pH Protective Shampoo
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      K18

      K18 Damage Shield pH Protective Shampoo

      Color-safe protective shampoo maintains hair health + strength A color-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce...

      $36.99
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    • Kitoko Age Prevent Cleanser
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      ASP

      Kitoko Age Prevent Cleanser

      FOR AGEING, FRAGILE OR THINNING HAIR • Leaves the hair thicker, strengthened, moisturised & rejuvenated. • With Blue Lotus to help stimulate circulation. • Smectic Clay gently removes impurities from the hair.

      $23.95
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    • Kitoko Hydro Revive Cleanser
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      ASP

      Kitoko Hydro Revive Cleanser

      FOR DRY, DULL OR COARSE HAIR • Ultra-gentle, sulphate-free formula • Contains Baobab, Green Tea, Fire Tulip, Karité, Vitamins A & E, NMF & Smectic Clay to remove impurities & moisturise • Leaves hair soft, shiny &...

      $23.95
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    • ColorProof Curl Shampoo
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      ColorProof

      ColorProof Curl Shampoo

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Gently cleanses and conditions without disturbing curl...

      $12.00 - $40.00
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    • DevaCurl CurlBond Cleanser
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      DevaCurl

      DevaCurl CurlBond Cleanser

      Re-Coiling Mild Lather Cleanser For All Waves, Curls, and Coils FIGHT DAMAGE This low-lathering cleanser with the Patented CurlBond Complex re-coils damaged curls and works from the inside out to help re-link broken bonds, improve strength and protect...

      $38.95 - $70.95
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    • Number 4 Clarifying Shampoo
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      Number 4

      Number 4 Clarifying Shampoo

      A deep cleansing solution. Its unique, low lather formula doesn't strip moisture or color but does strip absurd faux pas. Nutritive to scalp, hair and shower décor. It is the perfect go-to product for anyone desiring a deeper clean without...

      $8.00 - $36.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.