null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Onesta
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Shampoo

    • Malibu C Hard Water Wellness Shampoo
      Quick view

      Malibu C

      Malibu C Hard Water Wellness Shampoo

      The perfect defense against dull, dry, discolored, damaged locks caused by malicious minerals hiding in your water, this 100% vegan super shampoo boasts top-notch cleansing capabilities without harsh chemicals or sulfates and features the sweetly scented...

      $20.95 - $45.95
      Choose Options
    • Malibu C Scalp Wellness Shampoo
      Quick view

      Malibu C

      Malibu C Scalp Wellness Shampoo

      This gentle, 100% vegan scalp shampoo free of harsh chemicals and sulfates does double-duty as it soothes the scalp with pure wellness ingredients to help relieve flaking, itching and irritation while leaving hair full of body and shine.  Essential...

      $20.95 - $45.95
      Choose Options
    • Malibu C Blonde Wellness Shampoo
      Quick view

      Malibu C

      Malibu C Blonde Wellness Shampoo

      A favorite of celebrities and Malibuites alike, this 100% vegan shampoo keeps natural and bleached blondes bright with deep moisturizing capabilities and a stellar signature scent that will have you dreaming of a tropical island paradise. the...

      $20.95 - $45.95
      Choose Options
    • Mailbu C Color Wellness Shampoo
      Quick view

      Malibu C

      Mailbu C Color Wellness Shampoo

      Gently preserve and extend the life and vibrancy of color treated hair with this exclusive moisture-rich, pure wellness cleanser that is 100% vegan and features the sweet, sugared scent of mango and lychee essential oils for an aromatic salon-like...

      $20.95 - $45.95
      Choose Options
    • Colure Richly Moisturize Shampoo
      Quick view

      Colure

      Colure Richly Moisturize Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. A luxuriously gentle sulfate free cleanser perfectly rehydrates and replenishes dry tresses while providing maximum...

      $9.00 - $50.00
      Choose Options
    • Colure Body Volume Shampoo
      Quick view

      Colure

      Colure Body Volume Shampoo

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This featherweight, Body Volume Shampoo is excellent for gently cleansing and volumizing damaged and stressed out...

      $9.00 - $50.00
      Choose Options
    • Je Veux Moist Shampoo
      Quick view

      Je Veux

      Je Veux Moist Shampoo

      A natural, nutrient-rich shampoo Helps purify & invigorate hair while stimulating the scalp Contains natural balanced ingredients including Moroccan Argan oil, Dead Sea Minerals & Indian Neem oil Blended with Omega 3, Omega 6 & Vitamins A, E...

      $24.95 - $49.95
      View Details
    • Loma Nourishing Shampoo
      Quick view

      Loma

      Loma Nourishing Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates, Parabens or Glutens. Simply the most luxurious shampoo...

      $9.50 - $42.00
      Choose Options
    • Loma Moisturizing Shampoo
      Quick view

      Loma Moisturizing Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates, Parabens or Glutens. Replenish and restore moisture for...

      $9.00 - $38.00
      Choose Options
    • Loma Daily Shampoo
      Quick view

      Loma

      Loma Daily Shampoo

      Organapure Complex. Certified organic ingredients specifically selected to enhance, protect, restore and repair the hairs natural moisture balance while providing vibrant shine. No Sulfates, Parabens or Glutens. Naturally nourishing and cleansing to...

      $8.00 - $34.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.