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(831) 479-1026
Westside Beauty Supply

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    • Smooth & Defrizz

    • Redken All Soft Conditioner new packaging Redken All Soft Conditioner packaging change
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      Redken

      Redken All Soft Conditioner

      Moisturizing and hair softening conditioner enriched with argan oil for dry hair that provides 15x more conditioning, strengthening the hair's core.* Its keratine-enriched complex replenishes hair's moisture while adding intense softness...

      $25.95 - $51.95
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.