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Westside Beauty Supply

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    • Hair

    Everything you need for beautiful hair!

    • Ardell Brow Tint
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      Ardell

      Ardell Brow Tint

      All-In-One Brow Tint Kit: A gentle powder and developer formulation specifically designed to carefully create full and defined brows with ease and accuracy. The kit includes: 1 powder tint 8.5 g, 1 conditioning developer 30mL, 1 reusable plastic...

      $19.95
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    • ColorProof Curl Conditioner
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      ColorProof

      ColorProof Curl Conditioner

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Conditions without disturbing curl pattern • Nourishes...

      $12.00 - $40.00
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    • ColorProof Curl Shampoo
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      ColorProof

      ColorProof Curl Shampoo

      Bends, twists, curls and swirls? We've got you. This dynamic duo creates a strong foundation for healthy, defined, vibrant curls. Hello, texture transformation! Aroma: Peach Rose Water • Gently cleanses and conditions without disturbing curl...

      $12.00 - $40.00
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    • Living Proof Curl Definer
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      Living proof

      Living Proof Curl Definer

      A conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Key benefits Leaves curls stronger and more defined The Curl System* provides 90% frizz control Forms curl groupings that stay...

      $38.00
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    • Living Proof Curl Enhancer
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      Living proof

      Living Proof Curl Enhancer

      A lightweight conditioning styler designed to enhance the natural texture of waves and provide frizz protection without weighing down hair for an effortlessly soft + shiny finish. Key benefits: Leaves waves stronger and more defined The Curl System*...

      $38.00
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    • Living Proof Curl Conditioner
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      Living proof

      Living Proof Curl Conditioner

      A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. Key benefits Makes curls 3x stronger* Starts defining curls right out of the shower Start transforming your...

      $36.00
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    • Olaplex Volumizing Blow Dry Mist
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      Olaplex

      Olaplex Volumizing Blow Dry Mist

      Boost your styling routine with Volumizing Blow Dry Mist. Repair and protect from styling damage for faster blow-dry time and healthier-looking blowouts with lasting body and bounce. No stiffness or stickiness, just touchably soft, shiny, bouncy hair...

      $30.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.