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D:fi
Our products aren't just made to turn heads. They're made to be touched.
We make hair products for the people who live every night to the fullest. The ones who treat their bodies as their canvas and the world as their plaything. And the people who know that if you're not living on the edge, you're taking up too much space.
GREAT SELECTION
We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!
SHOP CONFIDENTLY
We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.
CUSTOMER SERVICE
We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.
REAL SUPPORT
Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.
LOCALLY OWNED
We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.