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  • Hair
    • Hair
    • Accessories
    • Extensions
    • Appliances
      • Appliances
      • Flat Irons
      • Hair Dryers
      • Curling Irons & Stylers
      • Clippers & Trimmers
    • Brushes & Combs
    • Finishing
    • Conditioner
      • Conditioner
      • Cleansing & 2-in-1s
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Leave-Ins and Detanglers
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Hair Color
      • Hair Color
      • Fashion Colors
      • Permanent
      • Semi & Demi Permanent
      • Temporary
      • Lighteners
      • Developers
      • Additives
      • Tools
    • Perms
    • Hair Kits
    • Haircare with Color
    • Tools
    • Shampoo
      • Shampoo
      • Clarifying
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Dry Shampoo
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Styling
      • Styling
      • Sprays
      • Gels & Balms
      • Lotions & Creams
      • Mousses & Foams
      • Waxes, Pomades & Pastes
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      • Serums & Oils
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    • Skin
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    • Masks
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    • Anti-Aging
    • Moisturizer
    • Hair Removal
    • Skin Kits
    • Sunscreen
    • Targeted Treatments
    • Teen
    • Toners
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    • Nails
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    • OPI Infinite Shine
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    • Polish Removers
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Featured Products

Toro 2400 Mini Foldable DC Travel Hair Dryers Toro 2400 Mini Foldable DC Travel Hair Dryer folded Toro 2400 Mini Foldable DC Travel Hair Dryers Toro 2400 Mini Foldable DC Travel Hair Dryer folded
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Pravana Vivids Pravana Vivids
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Pravana

Pravana ChromaSilk VIVIDS Semi Permanent Haircolor

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Pulp Riot Sin City Collection pulp riot vintage vegas swatch Pulp Riot Sin City Collection pulp riot vintage vegas swatch
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Pulp Riot

Pulp Riot Sin City Semi Permanent Hair Color

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Pulp Riot Semi Permanent Hair Color Updated Pulp Riot Semi Permanent hair color swatch chart Pulp Riot Semi Permanent Hair Color Updated Pulp Riot Semi Permanent hair color swatch chart
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Pulp Riot

Pulp Riot Semi Permanent Hair Color

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Current Top Sellers

Wella Color Charm Permanent Liquid Haircolor Wella Color Charm Permanent Liquid Haircolor
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Wella

Wella Color Charm Permanent Liquid Haircolor

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Shuga Aerosol Leave-In Conditioner Shuga Aerosol Leave-In Conditioner
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Shuga

Shuga Aerosol Leave-In Conditioner

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Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging
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Satin

Satin Professional Hair Color

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Shuga Hair Spray Shuga Hair Spray
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Shuga

Shuga Hair Spray

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Sorbie Riche Conditioner Sorbie Riche Conditioner
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Sorbie

Sorbie Riche Conditioner

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Vinyl Gloves Vinyl Gloves
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Vinyl Gloves - Pair

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Kenra Volume Spray 25 Super Hold Finishing Spray Kenra Volume Spray 25 Super Hold Finishing Spray
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Kenra

Kenra Volume Spray 25 Super Hold Finishing Spray 10oz

MSRP:
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Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor
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Wella

Wella Color Charm Demi Permanent Cream Haircolor

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New Products

Cotton Scrunchie Hair Ties Cotton Scrunchie Hair Ties
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Made D'Amore

Cotton Scrunchie Hair Ties

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Handmade Travel Cosmetic Dopp Bag Handmade Travel Cosmetic Dopp Bag
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Made D'Amore

Travel Bag with Zipper

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Therapeutic Eye Pillow Therapeutic Eye Pillow
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Made D'Amore

Therapeutic Weighted Eye Pillow

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Silicone Travel Squeeze Bottle 2oz Refillable & Reusable Silicone Travel Squeeze Bottle 2oz Refillable & Reusable
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Silicone Travel Squeeze Bottle 2oz Refillable & Reusable

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The Pastel Shop Platinum Peel off Mask with Collagen The Pastel Shop Platinum Peel off Mask with Collagen
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The Pastel Shop

The Pastel Shop Platinum Peel off Mask with Collagen

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Toro 2400 Mini Foldable DC Travel Hair Dryers Toro 2400 Mini Foldable DC Travel Hair Dryer folded Toro 2400 Mini Foldable DC Travel Hair Dryers Toro 2400 Mini Foldable DC Travel Hair Dryer folded
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IZUTECH

Toro 2400 Mini Foldable DC Travel Hair Dryer

MSRP:
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Pravana ChromaSilk NEONS Semi Permanent Haircolor Pravana ChromaSilk NEONS Semi Permanent Haircolor
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Pravana

Pravana ChromaSilk NEONS Semi Permanent Haircolor

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Pravana ChromaSilk PASTELS Semi Permanent Haircolor Pravana ChromaSilk PASTELS Semi Permanent Haircolor
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Pravana

Pravana ChromaSilk PASTELS Semi Permanent Haircolor

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Westside Beauty Supply

GREAT SELECTION

We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

SHOP CONFIDENTLY

We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

CUSTOMER SERVICE

We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

REAL SUPPORT

Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

LOCALLY OWNED

We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.

Contact Us

Westside Beauty
3555 Clares Street
Capitola, CA 95010

(831) 479-1026

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