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      • Curling Irons & Stylers
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    • Finishing
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      • Conditioner
      • Cleansing & 2-in-1s
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Leave-Ins and Detanglers
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Hair Color
      • Hair Color
      • Fashion Colors
      • Permanent
      • Semi & Demi Permanent
      • Temporary
      • Lighteners
      • Developers
      • Additives
      • Tools
    • Perms
    • Hair Kits
    • Haircare with Color
    • Tools
    • Shampoo
      • Shampoo
      • Clarifying
      • Color Depositing
      • Color Protection
      • Curl Enhancing
      • Dry Shampoo
      • Moisturizing
      • Repair & Restore
      • Scalp Health
      • Smooth & Defrizz
      • Volumizing
    • Styling
      • Styling
      • Sprays
      • Gels & Balms
      • Lotions & Creams
      • Mousses & Foams
      • Waxes, Pomades & Pastes
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    • Sunscreen
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Featured Products

Pravana Vivids Pravana Vivids
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Pravana

Pravana ChromaSilk VIVIDS Semi Permanent Haircolor

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Danger Jones Semi Permanent Color danger jones color chart Danger Jones Semi Permanent Color danger jones color chart
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Danger Jones

Danger Jones Semi Permanent Color

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All-Nutrient Hydrating Shampoo All-Nutrient Hydrating Shampoo
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All Nutrient Care

All Nutrient Hydrating Shampoo

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Intensive Moisture Balance new packaging Intensive Moisture Balance old packaging Intensive Moisture Balance new packaging Intensive Moisture Balance old packaging
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dermalogica

dermalogica Intensive Moisture Balance

MSRP:
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Current Top Sellers

Wella Color Charm Permanent Liquid Haircolor Wella Color Charm Permanent Liquid Haircolor
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Wella

Wella Color Charm Permanent Liquid Haircolor

MSRP:
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Shuga Aerosol Leave-In Conditioner Shuga Aerosol Leave-In Conditioner
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Shuga

Shuga Aerosol Leave-In Conditioner

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Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging Satin Professional Hair Color New Packaging Satin Professional Hair Color Old Packaging
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Satin

Satin Professional Hair Color

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Shuga Hair Spray Shuga Hair Spray
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Shuga

Shuga Hair Spray

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Sorbie Riche Conditioner Sorbie Riche Conditioner
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Sorbie

Sorbie Riche Conditioner

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Vinyl Gloves Vinyl Gloves
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Vinyl Gloves - Pair

MSRP:
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Kenra Volume Spray 25 Super Hold Finishing Spray Kenra Volume Spray 25 Super Hold Finishing Spray
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Kenra

Kenra Volume Spray 25 Super Hold Finishing Spray 10oz

MSRP:
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Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor Wella Color Charm Demi Permanent Cream Haircolor
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Wella

Wella Color Charm Demi Permanent Cream Haircolor

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New Products

dermalogica Neurotouch Symmetry Serum dermalogica Neurotouch Symmetry Serum
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dermalogica

dermalogica Neurotouch Symmetry Serum

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dermalogica UltraCalming Cleanser Refill dermalogica UltraCalming Cleanser Refill
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dermalogica

dermalogica UltraCalming Cleanser Refill

MSRP:
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Pureology Hydrate Glow Catcher Oil Pureology Hydrate Glow Catcher Oil
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Pureology

Pureology Hydrate Glow Catcher Oil

MSRP:
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IGK Good Behavior Frizz & Flyaway Taming Wand IGK Good Behavior Frizz & Flyaway Taming Wand
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IGK

IGK Good Behavior Frizz & Flyaway Taming Wand

MSRP:
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Voesh Deluxe Pedi In a Box 4 pc Tangerine Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Tangerine Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Tangerine Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Tangerine Pedicure Treatment
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Voesh Deluxe Pedi In a Box 4 pc Tangerine Pedicure Treatment

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Voesh Deluxe Pedi In a Box 4 pc Lavender Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Lavender Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Lavender Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Lavender Pedicure Treatment
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Voesh Deluxe Pedi In a Box 4 pc Lavender Pedicure Treatment

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Voesh Deluxe Pedi In a Box 4 pc Green Tea Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Green Tea Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Green Tea Pedicure Treatment Voesh Deluxe Pedi In a Box 4 pc Green Tea Pedicure Treatment
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Voesh Deluxe Pedi In a Box 4 pc Green Tea Pedicure Treatment

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Voesh

Voesh Deluxe Pedi In a Box 4 pc Chocolate Love Pedicure Treatment

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Westside Beauty Supply

GREAT SELECTION

We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

SHOP CONFIDENTLY

We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

CUSTOMER SERVICE

We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

REAL SUPPORT

Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

LOCALLY OWNED

We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.

Contact Us

Westside Beauty
3555 Clares Street
Capitola, CA 95010

(831) 479-1026

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