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Westside Beauty Supply

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    • Treatments

    • Joico K-PAK Reconstructor
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      Joico

      Joico K-PAK Reconstructor

      Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds...

      $28.95 - $64.95
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    • Crome Hair Mask Deep Repair Treatment
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      Crome

      Crome Hair Mask Deep Repair Treatment

      For dry overly processed and damaged hair. Penetrates deep into the hair shaft giving strength, shine, moisture, and manageability. Features / Benefits: Rinse out treatment for severely damaged hair Leaves hair healthy, smooth and manageable Controls...

      $26.50
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    • Crome Fix Reconstructor
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      Crome

      Crome Fix Reconstructor

      Get your Fix. Rebuilds your hair from the inside out, leaving it reconstructed, manageable, and shiny. Also great for hair extensions. Features / Benefits: Uses hydrolyzed human hair keratin protein, silk protein, and soy protein to repair damage to all...

      $5.95 - $56.95
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    • It's A 10 Miracle Styling Serum
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      It's A 10

      It's A 10 Miracle Styling Serum

      A finished style that’s a Perfect 10 Miracle Styling Serum fights the effect of humidity on the hair. It is a grease-free formula that leaves the hair smooth, shiny, and looking healthy without build-up. Safe for use on colored and chemically...

      $28.95
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    • Colure Shine Serum Plus
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      Colure

      Colure Shine Serum Plus

      This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This highly advanced, shine enhancing product will impart dramatic shine and vibrancy to all hair types. Locks in...

      $27.00
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    • Loma Fortifying Repairative Tonic
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      Loma

      Loma Fortifying Repairative Tonic

      Loma Treatments are rich in Alpha Hydroxy acids and anti-oxidants to propel hair color, while adding protection from the elements. Color Catalyst, bleach catalyst and wearable reconstructor! Appropriate for all hair types. Instant strength and color...

      $25.00 - $50.00
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    • SmoothProof Serum
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      Biolage

      Biolage SmoothProof Serum

      Frizzy hair needs special treatment to control flyaways. Inspired by natures water-resistant camellia, Biolage SMOOTHPROOF Serum for frizzy hair provides humidity control and anti-frizz smoothness even in 97% humidity.* Tames frizz and flyaways while...

      $29.00
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      Biolage

      Biolage HydraSource Mask

      Dry hair often looks dull and lacks manageability. Inspired by the aloe plant that never seems to dry, Biolage HYDRASOURCE moisturizing hair mask helps optimize moisture balance for healthy looking hair. Moisturizing hair mask instantly and deeply...

      $30.00
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    • Super Strong Treatment
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      Paul Mitchell

      Paul Mitchell Super Strong Treatment

      What it doesDeep treatment strengthens and rebuilds troubled tresses, improving elasticity and protecting from further damage. How it worksSuper Strong Complex rebuilds the internal structure of hair, while rich lipid conditioners enhance flexibility...

      $13.50 - $29.00
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    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.