null
Toggle menu
(831) 479-1026
Westside Beauty Supply

20% OFF EVERYTHING!

Use code SPECIAL20 at checkout

FREE SHIPPING on orders over $59

Shop By Category

Shop By Brand

  • Hair
  • Skin
  • Nails
  • Makeup
  • Organic
  • Earth-friendly
  • Travel Size
  • Tools
  • CBD Beauty
  • GALentines
  • Men

    • Shop By Brand

  • dermalogica
  • Paul Mitchell
  • Enjoy
  • ColorProof
  • DevaCurl
  • AG
  • Kenra
  • Redken
  • Moroccanoil
  • Sun Bum
  • J Beverly Hills
  • Hempz
  • Joico
  • It's A 10
  • All-Nutrient
  • GiGi
  • glo Skin Beauty
  • Loma
  • Pureology
  • ABBA
  • Nioxin
  • Sebastian
  • Malibu C
  • Number 4
  • OPI
  • SuperNail
  • Crome
  • Suavecito
  • Curls & Potions
  • Biolage
  • American Crew
  • Living proof
  • Macadamia Professional
  • No Nothing
  • ASP
  • Lanza
  • bareMinerals
  • Alterna
  • Matrix
  • Aquage
  • Maria Nila
  • Onesta
  • Original Sprout
  • Palladio
  • Satin
  • X5
  • Olaplex
  • Big Sexy Hair
  • Ardell
  • FROMM
  • Manic Panic
  • Brandon Femme
  • Celeb Luxury
  • Colure
  • Grande Cosmetics
  • Neuma
  • Wavertree & London
  • Cricket
  • DermOrganic
  • blinc
  • CHI
  • Clairol
  • Keratin Complex
  • KMS
  • Pulp Riot
  • Uhai
  • Duo
  • HairArt
  • Herbacin
  • Punky Colour
  • SkinJoy
  • The Crème Shop
  • ULTRA
  • B&D
  • Hayashi
  • Je Veux
  • Style Edit
  • Trevor Sorbie
  • Wella
  • BODE
  • Classic
  • FiberTech
  • Godefroy
  • K18
  • Keracolor
  • Nail Tek
  • Sta-Rite
  • The Pastel Shop
  • BabyFoot
  • Berins (Berodin)
  • Hot Tools
  • L'OREAL
  • LastObject
  • Marianna
  • Schwartzkopf
  • Seche
  • Sukesha
  • Colortrak
  • Cuccio
  • D:fi
  • View all Brands

    • Styling

    • Kitoko Arte Super Sleek Cream
      Quick view

      ASP

      Kitoko Arte Super Sleek Cream

      INSTANTLY SMOOTHS & STRAIGHTENS CURLY, FRIZZY HAIR · Lightweight cream that transforms unruly locks into sleek, straight styles. · Effects last for 2-3 shampoos. · No need for straightening irons. · Protects hair from...

      $28.95
      Choose Options
    • Kitoko Arte Curl Booster Cream
      Quick view

      ASP

      Kitoko Arte Curl Booster Cream

      FOR CURL DEFINITION & DETAIL WITH WEIGHTLESS BOUNCE · A cream curl definer that adds shape & detail to curls & waves. · Boosts curl retention for longer lasting looks. · Anti-frizz & humidity protection. ·...

      $28.95
      Choose Options
    • Kitoko Hair Treatment Oil
      Quick view

      ASP

      Kitoko Hair Treatment Oil

      INTENSE NOURISHMENT FOR ALL HAIR TYPES. Karité & Argan oils combine to repair, revitalise & strengthen, leaving hair weightlessly transformed, ultra-smooth & beautifully radiant. • An indulgent blend of Karité...

      $33.95 - $63.95
      Choose Options
    • Living Proof Curl Definer
      Quick view

      Living proof

      Living Proof Curl Definer

      A conditioning styler that defines and conditions curls from root to tip for bouncy, shiny, and frizz-free curls. Key benefits Leaves curls stronger and more defined The Curl System* provides 90% frizz control Forms curl groupings that stay...

      $38.00
      Add to Cart
    • Living Proof Curl Enhancer
      Quick view

      Living proof

      Living Proof Curl Enhancer

      A lightweight conditioning styler designed to enhance the natural texture of waves and provide frizz protection without weighing down hair for an effortlessly soft + shiny finish. Key benefits: Leaves waves stronger and more defined The Curl System*...

      $38.00
      Choose Options
    • Olaplex Volumizing Blow Dry Mist
      Quick view

      Olaplex

      Olaplex Volumizing Blow Dry Mist

      Boost your styling routine with Volumizing Blow Dry Mist. Repair and protect from styling damage for faster blow-dry time and healthier-looking blowouts with lasting body and bounce. No stiffness or stickiness, just touchably soft, shiny, bouncy hair...

      $30.00
      Choose Options
    • AG Vita C Slip Dry Oil Spray
      Quick view

      AG

      AG Vita C Slip Dry Oil Spray

      Add instant smoothness and shine with this lightweight dry oil spray that is infused with vitamin C and plant-based squalane to help strengthen the cuticle and lock in moisture. Benefits: Soften Hair High Shine Calm Frizz How to use: Spray...

      $28.00
      Choose Options
    Compare Selected
    Westside Beauty Supply

    GREAT SELECTION

    We carry thousands of professional salon products. Many are exclusives that the big box stores can’t get!

    SHOP CONFIDENTLY

    We are an authorized salon retailer for every brand we carry. All of our products come fully backed by the manufacturer.

    CUSTOMER SERVICE

    We are a REAL family owned business and working salon, not a big box or warehouse. Our #1 goal is your complete satisfaction.

    REAL SUPPORT

    Not sure which product suits you? Give us a call and let one of our salon professionals help you find the perfect product.

    LOCALLY OWNED

    We have served the Santa Cruz area for over 37 years and promise to provide the same impeccable service online and offline.